Why you should add Barcelona Wine Week to your calendar
Barcelona Wine Week has established itself as an unmissable entry in the wine industry’s global calendar, thanks to a winning mix of wineries, tastings and debates. Here’s what to expect from next year’s show (2-4 February, 2026).
The world of wine will turn its eyes to Spain on 2-4 February 2026, as one of the hottest events in the calendar, Barcelona Wine Week (BWW), returns to the Fira de Barcelona’s Montjuïc venue.
More than 26,000 professionals from across the wine sector are expected to attend, connecting with 1,300 Spanish wineries representing more than 85 Designations of Origin (DOs) and quality seals. Céline Pérez, director of Barcelona Wine Week, details what to expect: “The central theme of BWW 2026 will be ‘The Human Factor: a legacy to preserve’, celebrating the heritage and generational continuity that define Spanish wine. The programme will pay tribute to Spain’s great family-run wineries: names such as Torres, Vega Sicilia, Gramona, Artadi and José Pariente, exploring how family legacies, local roots and innovation ensure long-term excellence.”
Human-centred approach
This human-centred approach will come to life through 80-plus activities, including masterclasses, roundtables and expert-led debates. Eight Masters of Wine, including Lenka Sedlackova, Almudena Alberca and Jonas Tofterup, will also be in attendance, as well as acclaimed winemakers such as Willy Pérez, Oriol Lliberia and Richard Sanz. In addition, BWW will pay a posthumous tribute to Victoria Ibáñez, vice-president of the Catalan Association of Sommeliers.
For the first time, BWW will introduce a No & Low Alcohol Day, spotlighting one of the industry’s fastest-growing segments. Developed in collaboration with the Brussels World Competition, the programme will feature technical tastings, expert panels and blind sessions exploring production challenges, evolving consumer preferences and business potential.
Other tastings will include ‘12+1 Myths about Sherry’, headed up by wine journalist Ramon Francàs, and the ‘Tradition and Innovation: From the Past to the Present’ event, guided by Jancis Robinson MW, which will aim to connect heritage and modernity in Spanish winemaking.
The focus on low-alcohol innovations is just one way in which the event will embrace sustainability. It will also do this through sessions exploring the use of AI and efficiency to optimise resources, alongside the celebration of family legacy and land stewardship as sustainable values in their own right.
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Buyers galore
At its core, BWW remains a trade-focused fair, with 13,500 pre-scheduled B2B meetings and a robust Key Buyers Programme. The 2026 edition will host over 800 international buyers from priority markets including Europe, the US, UK, Canada, China, Southeast Asia and Mercosur, alongside 1,000 national buyers from retail, distribution and hospitality sectors.
The fair’s professional format will once again occupy Halls 1 and 8 at the Montjuïc site. With 95% of 2024 exhibitors already confirmed, BWW continues to be the definitive showcase for Spanish wine, with confirmed participants including González Byass, Codorníu, Vallformosa, Marqués del Atrio, Freixenet, Juvé & Camps, Grupo Osborne, Grandes Pagos de España, Araex, Parés Baltà, Otazu, Barbadillo and El Escocés Volante.
And the celebrations will continue through the night. Through the ‘BWW Likes the City’ umbrella, BWW will also transform Barcelona into a wine lover’s playground. Local bars, hotels, restaurants and cultural venues will offer curated menus, tastings and experiences celebrating Spanish wine culture.
Breaking records
In February 2025, BWW marked its fifth edition, with a 30% uptick in both wineries and exhibition space – setting new records. A total of 1,266 wineries from 81 Designations of Origin across Spain attended the event, which took place at Fira de Barcelona. Some 25,700 professional visitors were in attendance, 20% of whom were international. Overall, the show is said to have ploughed around €17 million into the Barcelona economy.
The event brought together leading voices in the wine world, including Bodega Ribas brand ambassador Josep Juhé, Escocés Volante founder Norrel Robertson MW and Associació Catalana de Sommeliers president Anna Vicens.
“BWW brings together the entire value chain of Spanish quality wine in one place,” Pérez explains. “It combines scale and curation, with a strong international buyer programme and high-value content led by world-class experts.”
And in 2026, the fair won’t sweep challenges facing the wine sector under the rug, but address them head-on, whether it be AI, the need for market diversification or the evolution of digital channels. “These debates will bring together producers, importers and tech experts to connect the future of the wine business with the values of authenticity and human craftsmanship,” adds Pérez.
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