Spy X Vodka breaks into Asia with Hong Kong nightclub debut
Spy X Vodka will debut in Hong Kong this week at two of the city’s nightclubs — Cassio Social Club and the Magic Room — marking the first time the spirit will be available in Asia.
Spy X Vodka is the debut spirit from Spy Manor, a Portuguese company which also runs a production house and real estate business.
Distilled and bottled in Poland, the vodka brand describes itself as combining ‘European craftsmanship, mystery and modern sophistication’. It is made with a ‘secret blend’ of spelt and wheat.
The brand will mark its first appearance in Asia later this week on 15 November, launching in two of Hong Kong’s nightlife destinations.
Cassio Social Club, renowned for fusing vintage European style with Hong Kong’s modern club energy, will host the official launch.
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The Magic Room, known for its “secret-venue” format and high-energy electronic-music crowd, will introduce Spy X in one immersive evening.
Bruno Marques, managing director, Cassio Social Club, said of the launch: “At Cassio, we’ve always been drawn to brands that represent craftsmanship and individuality. Spy X fits seamlessly within our curated portfolio of ultra-premium, independent spirits — it’s contemporary yet rooted in quality. Its refined ultra rare spelt base and exceptionally smooth texture make it an elegant spirit both for signature cocktails and for sipping neat, which aligns beautifully with the Asian palate’s appreciation for balance and subtlety. We see strong potential for Spy X in Hong Kong’s nightlife and luxury bar scene, especially among consumers who value authenticity, design and exclusivity in what they drink.”
The brand’s distributor in Hong Kong, Vines & Terroirs Limited, will lead activation efforts locally.
Following the Hong Kong launch, Spy X will move to further bar shifts and exclusive venue collaborations across Hong Kong and Macau later in November, aligning with the brand’s broader distribution build-out across Asia and Europe.
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