Salt’s Felt Peach Lager hits the fruit beer trend head on

Yorkshire-based Ossett Brewery’s sister company Salt has expanded its keg line-up by launching a 4% ABV peach lager named Felt. db reports.

With the range of fruit beers on the bar already having seen significant growth, the company has revealed that its plan is to ride the fruit beer trend to effectively attract younger drinkers and “those who prefer lighter and sweeter beers”.

Sessionable, gluten-free and accessible

Speaking to the drinks business, Salt managing director Edd Simpson said: “We think that the commercials on Felt are really sharp and can offer a craft lager at a really competitive price point for buyers.”

According to Simpson: “Felt is a super sessionable, gluten-free and accessible” as well as being “well-balanced, containing the perfect amount of sweetness”.

Salt has already released other fruit-flavoured beers in the past with notable brews including its lemon-flavoured collaborations with Hooch and a Pina Colada-flavoured IPA.

Describing the launch, Simpson said: “Fruit beer is a category we are seeing continue to grow, and we’re really excited about this one.”

db highlighted at the start of 2025, that fruit beer was expected to be one of the top five leading beer trends showing potential growth within the brewing industry.

Added to this, British retailer Tesco recently revealed it has witnessed a 250% increase in sales of fruit-led beers over the past year. Tesco beer buyer Ben Cole said: “The soaring demand for fruit-led brews, particularly lager, has taken the UK drinks market by storm and is the biggest trend to hit the beer scene since the craft boom started more than 15 years ago.”

Plus, data from global drinks analysts showed that the global fruit beer category size has been estimated to reach US$433.2 million by 2030, expanding at a CAGR of 4.7% from 2025 to 2030. Describing the growing trend, analysts also outlined how “in terms of flavour, the market is bifurcated into peach, raspberry, cherry, apricot, and others”.

Attracting new groups of drinkers

Pinpointing why this is a good move for the business, Simpson explained: “Adding a light, crisp and easy-going lager to the Salt core range opens up our brand to a whole new group of drinkers that we can’t wait to share our award-winning beers with.”

Hinting at the difference between fruit beers and radlers, Simpson told db: “Radlers tend to be a much lower ABV, whereas Felt offers something super sessionable at 4% ABV.”

Simpson also pointed out that the release was also about broadening the brewery’s reach beyond its core beer consumers and added: “Producing a fruit lager helps introduce the Salt brand to a new group of drinkers.”

Riding this trend, other breweries have also been taking note. For instance, Belgian brewery Haacht also recently introduced its fruit flavoured beer Super 8 Peach into the UK. But the trend is not just limited to British shores with many craft breweries across Canada also becoming known for adding peach flavours to their beers in a nod to the popular flavour.

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