Laithwaites launches Deliveroo partnership for on-demand wine

Laithwaites has teamed up with Deliveroo to offer a curated selection of its wines on-demand, with 60 bottles now available for rapid delivery in London, Bristol, Manchester, Brighton and Cambridge.

Curated wines on demand

The partnership sees Deliveroo HOP customers gain access to wines chosen by Laithwaites’ buying team for their quality and value. The range spans everyday pours to weekend indulgences.

Among the highlights are The Black Stump, Laithwaites’ bestselling red, Château La Clarière, a Bordeaux passion project of founder Tony Laithwaite, and Il Papavero, the Italian red that holds the title of most re-ordered wine in the merchant’s range.

The move responds to changing consumer behaviour, with more drinkers seeking single bottles for spontaneous gatherings. Deliveroo’s rapid service means wine can now be added to an evening as quickly as ordering a takeaway.

Looking ahead

The companies plan to expand the partnership to include food and wine pairing guidance. Customers will be able to match their bottle with dishes ranging from pizza to pad thai, with the aim of recreating a sommelier-style experience at home.

For Deliveroo, the tie-up strengthens its range by adding a trusted wine merchant with a long-standing reputation. For Laithwaites, it continues a tradition of making wine more accessible – from doorstep deliveries in the 1970s to today’s quick commerce.

Nick Taylor, MD of Partnerships & Business Development at Laithwaites, said: “Laithwaites is delighted to partner with Deliveroo to make our carefully curated range of wines even more accessible through its platform. At Laithwaites, every bottle is handpicked by our team of experts, ensuring our customers enjoy exceptional quality and exciting discoveries from both iconic vineyards and off-the-beaten-path gems. This collaboration not only brings a world of wine direct to your doorstep in moments, but also opens up an exciting opportunity to introduce Laithwaites wines to a different audience searching for both rapid convenience and new wine experiences.”

Suzy McClintock, VP of New Verticals at Deliveroo, added: “Our new partnership with Laithwaites, a leader in the world of wine, is a great example of how Deliveroo is expanding our on demand offering with best in class brands. By integrating Laithwaites’ curated selection of wines, we’re not only providing customers with access to incredible products on-demand, but we’re also helping Laithwaites connect with a new generation of customers who value high quality and convenience.”

Powered by Deliveroo HOP

Orders will be fulfilled via Deliveroo HOP with Morrisons, extending Laithwaites’ operational hours through quick commerce and giving customers rapid access to its wines.

Laithwaites, founded in 1969, remains family-owned and today offers around 1,500 wines from 22 countries, priced between £5.99 and £1,200 per bottle, all backed by a guarantee of enjoyment.

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