New bourbon, new look: Brother’s Bond goes regenerative
Brother’s Bond, founded by The Vampire Diaries actors Ian Somerhalder and Paul Wesley, has unveiled a bourbon made with regenerative grains alongside a full packaging redesign.
Brother’s Bond Bourbon has released its latest bottling, the Regenerative Grain New Batch Bourbon, made with grains grown using regenerative agriculture practices. The bourbon, which launched nationwide in the US yesterday, 16 September, is positioned as both flavour-driven and environmentally conscious, supporting soil health, biodiversity, and farming communities.
The four-year-old release (92 proof, US$59.99 RRP) shows a vibrant dark amber colour and medium body. According to the brand, it carries aromas of honeyed cornbread, floral notes, and toasted oak, with flavours of cracker jacks, icing sugar, and warm vanilla. The finish is described as medium-long, tapering with mellow warmth, with caramelised grain and sweet charred wood left in the empty glass.
“Blending isn’t just science — it’s instinct, memory, and emotion,” said co-founder and blending master Ian Somerhalder. “With our new Regenerative Grain New Batch Bourbon, we’re pushing flavour forward while also pushing farming forward. Every sip connects you to the land it came from.”
Packaging refresh
Alongside the new bourbon, Brother’s Bond has introduced a full portfolio redesign. The updated packaging, led by co-founder Paul Wesley, is intended to deliver stronger shelf presence and a unified premium look, while also reducing carbon emissions through the use of US-made glass.
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“This is a new chapter for Brother’s Bond Bourbon as we carry our sustainability mission from grain to bottle,” said Vincent Hanna, CEO of Brother’s Bond Bourbon. “Consumers today want purpose and polish in the same bottle. We’re proud to deliver both with a whiskey that looks as good as it tastes.”
Brand growth
Since its launch in 2021, Brother’s Bond has become recognised for its small-batch bourbon and rye whiskeys. A portion of proceeds from every bottle sold supports the non-profit Kiss the Ground, which promotes regenerative agriculture.
Earlier this year, db reported that the company secured US$7.5 million in funding to fuel its expansion, a move that has helped pave the way for the latest product release and packaging revamp.
With its new release and packaging refresh, the company said it is strengthening its position in the market by combining sustainability, authenticity, and design-led appeal.
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