Heineken expands its 0.0 draught reach

Heineken has installed a Heineken 0.0 draught at its 10,000th outlet in Europe, expanding its presence in the non-alcoholic beer category.

The move, which has also followed the beer giant installing Heineken 0.0 taps with nearly 60% of outlets in Ireland and more than 2,000 outlets in both the UK and Spain to offer its non-alcoholic beer on draught also echoes the rapid growth for alcohol-free options across pubs and bars.

Speaking about the expansion, Heineken regional global brands director Europe Michael Gillane said: “Reaching 10,000 outlets with Heineken 0.0 on draught proves that alcohol-free beer has truly entered the mainstream. With 0.0 draught sitting front and centre alongside other beer taps, and more and more widely available in bars and restaurants, the notion that you’re ordering something ‘different’ when opting for an alcohol-free is a thing of the past,” said “Heineken 0.0 on draught helps to normalize non-alcoholic beer in even more social settings, making great beer accessible to everyone.”

According to the brewer, demand for Heineken 0.0 on tap is surging across key European markets including the Netherlands, UK, Spain, Ireland, and France, with venues reporting strong uptake.

Heineken insisted that In the Netherlands specifically, alcohol-free draught consumption is experiencing notable annual growth of 25% and. According to a recent Nielsen study commissioned by the brewery, it revealed that one in four sports fans now chooses alcohol-free options while cheering on their team, underscoring how quickly 0.0 has become part of everyday social occasions.

The rise in popularity of draught beer was recently covered by db, showing that the trends align with other elements like zero-alcohol options boosting the category.

Heineken global innovation director Jules Macken added: .“At Heineken, innovation is at the heart of everything we do. Our commitment to technological advancement led us to develop a true 0.0 beer on draught, ensuring zero alcohol formation in the line. A true breakthrough in the industry,” said “By offering Heineken 0.0 on different systems from 8-litre system for smaller venues, to 20-litre system, and our cutting-edge system for high-volume locations, we’re able to serve the unique needs of outlets of every size. This flexibility empowers venues to deliver the premium, freshly poured 0.0 experience their customers prefer, no matter the occasion.”

Launched in 2018 – just one year after its bottled counterpart – Heineken has said that its 0.0 draught variant has grown in line with changing cultural attitudes towards moderation. With an 18% global share of the 0.0 beer category, it stated how Heineken is “leading the way in expanding consumer choice, fuelling category growth, and reinforcing its commitment to responsible consumption”.

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