Poco Vino ‘puts format and flavour first’ with its single-serve bottles
As younger generations opt for earlier bedtimes and healthier habits, Poco Vino is here to plug the gap for wine lovers looking to embrace balance.
Long gone are the late nights of the roaring ’20s and the swinging ’60s, the raves of the ’90s – and the rough mornings that came with them. In 2025, young consumers are, by and large, prioritising health and wellness.
According to a new survey, almost one-third (32%) of Brits are now leaving nights out before midnight.
The wellness trend goes beyond drinking habits; nearly the same number (31%) of people meal prep for the week, and 23% wear the same outfit twice with pride – both signs that Gen Z and Millennials are carving out their own definition of cool.
And heavy drinking no longer fits that definition. In the same study, an online survey conducted by Perspectus Global among 2,037 UK respondents across all age groups, nearly half (49%) of younger Brits say drinking to get drunk isn’t cool any more.
“The research shows what we’ve been seeing for some time now – that Brits (especially younger generations) are embracing a more balanced approach to drinking,” says Tom Dusseldorp, CEO of Australian Vintage. Enter Poco Vino, a range of high-quality wines housed in 187ml glass tubes, designed to cut waste without compromising on taste.
Smaller format
The range was developed to “meet people where they are with wine that fits into real life, not the other way around”, Dusseldorp says.
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Meaning ‘little wine’, the smaller-format range was designed with modern drinking habits in mind. Research shows that when it comes to wine, full bottles are falling out of fashion, with 20% of those surveyed in the Perspective Global study saying they prefer to order wine by the glass, and 23% admitting they often leave unfinished glasses of wine on the table at a restaurant.
As consumer preferences change, “it’s clear the traditional format isn’t keeping up”, Dusseldorp says.
The Poco Vino collection features six new wines, including Malbec, Chardonnay, Pinot Grigio, Sauvignon Blanc, Rosé and Shiraz.
“We’ve created a range that puts format and flavour first,” Dusseldorp says, adding that Poco Vino does away with the “complicated, exclusive, and too serious” approach that dominates the wine industry.
“Poco Vino brings together great wine, smart design and modern drinking habits. The single-serve bottles are full of flavour, easy to enjoy and thoughtfully made to suit everything from a quiet night in to a relaxed gathering with friends. Whether you’re having one glass, or simply choosing to drink better, Poco Vino fits effortlessly into the way people live and drink today,” he says.
Poco Vino is currently available in Morrisons stores across the UK for £3.75 per glass tube and will go live in Motorway Fuel Group outlets from September. Its much-anticipated Australia launch is scheduled for later this year.
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