Chinese alcohol brands worth US$123.4 billion in 2025
“Years of strategic brand building” and “increasingly sophisticated” campaigns abroad have boosted Chinese alcohol brands in 2025, according to Brand Finance’s latest report. But which firms have come out on top?
It’s official; Kweichow Moutai has held its place as the most valuable spirits brand in the world for a decade.
The baijiu brand is currently valued at US$58.4bn, according to the Alcoholic Drinks 2025 report by valuation consultancy firm Brand Finance.
China is home to six of the top 10 most valuable spirits brands in the world. Fellow baijiu producer Wuliangye took second place, with a value up 7% to US$27.8bn in 2025. Third place went to another producer of China’s national spirit — Luzhou Laojiao — which retailed its position in the top three most valuable spirits brands in the world despite a 23% drop in value to US$6.3bn.
Across all categories, Chinese alcoholic beverages had a collective value of US$123.4bn.
Scott Chen, managing director, Brand Finance China, commented: “Chinese alcohol brands are not just growing in value, they are asserting their dominance in a competitive global market.”
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Baijiu brands have typically focused their attentions on domestic consumption, and while the national spirit plays a fundamental role in banquet and dining traditions in China, knowledge and exposure in other markets remains minimal.
However, bigger players like Moutai have started to increase efforts to engage consumers internationally. The brand has begun to focus its international expansion across 66 countries through its “One Country, One Strategy” approach, building recognition with consumers overseas.
Brand Finance’s Chen said 2025 reflects “years of strategic brand building, cultural relevance, and increasingly sophisticated international expansion” for Chinese alcohol brands across all categories.
“As more Chinese players reach global audiences, they are redefining perceptions of quality and authenticity across the alcoholic drinks sector,” he said.
Two of the most valuable beer brands in the ranking also come from China — Snow (ranked number six in the world at US$4.7bn) and Tsingtao (taking 9th place in the global rankings at US$3.6bn).
One wine brand, Changyu, also made the top 10 for wine brands around the world. Its brand value was up 16% in 2025, according to Brand Finance’s report, reaching US$820 million.
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