David Beckham and Matt Damon reunite for Stella Artois campaign
Super Bowl stars reprise their roles as fictional twins in new Stella Artois ad, blending Hollywood comedy with a high-end beer collectable range.
When David Beckham and Matt Damon first appeared on screen as long-lost brothers in Stella Artois’ Super Bowl LIX spot, the combination of star power, self-effacing humour and polished production made it the toast of the half-time show. Now, the duo returns in “The Collection,” the second chapter of Stella’s ‘David and Dave’ campaign.
“The Collection” ad picks up where the Super Bowl left off, featuring Damon’s character (Dave) proudly unveiling his prized possession: a near-complete assemblage of 49 state-themed Stella Artois chalices. All that’s missing? Wyoming.
The tone is unmistakably tongue-in-cheek, with Beckham, Stella Artois’ global ambassador, once again playing the straight man to Damon’s charismatic eccentricity. The interplay between the two anchors the campaign, while gently nudging viewers toward the real focus: a limited-edition “Fifty States of Stella” capsule collection.
Storytelling turned collectable
Each state-themed chalice in the collection is adorned with motifs unique to its identity, whether it’s a crab for Maryland, a palm tree for Florida, or a lone star for Texas. It’s an elegantly crafted blend of Americana and European brewing heritage. A marketer’s dream, perhaps, but one that shows a deep understanding of the emotional ties consumers have to place and provenance.
Partner Content
The launch allows fans to “step into the story,” as Stella’s marketing VP Chris Jones puts it, blurring the boundary between fiction and consumer experience. All proceeds from the chalice sales will go to Water.org, the global water charity co-founded by Damon. Since 2015, the Stella-Water.org partnership has helped over 5.7 million people gain access to clean water.
A Super Bowl strategy
The ad, developed in collaboration with Artists Equity, the advertising venture founded by Damon and Ben Affleck, has the production values of a Hollywood short. Directed by Affleck himself, it leans on meta-humour and the pair’s real-world fame to elevate the beer brand beyond its Continental roots and deep into the American cultural landscape.
Stella Artois, known historically for its “Reassuringly Expensive” campaigns and chalice-centric branding, now finds itself in a new groove, mixing aspirational storytelling with subtle self-parody.
Watch the new advert below:
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