Tequila brand brings ‘lip gloss and liqueur’ vending machine to UK festivals
A pink vending machine popped up in London’s Paddington Station as part of Tequila Rose’s latest festival campaign, tapping into an appetite for glam, convenience and flavoured spirits.
Tequila Rose has launched a new campaign targeting festival-goers, with the help of reality TV star Tasha Ghouri and a bright pink vending machine packed with strawberry-flavoured essentials.
On Wednesday 25 June, the brand installed a limited-edition vending machine at London’s Paddington Station, where passersby could collect one of 250 pink ‘Festi-sensial Glam Bags’. Each bag included a miniature mirror, hand sanitiser, poncho, strawberry-flavoured lip gloss, and a 50cl bottle of Tequila Rose with a pink shot glass.
Love Island stars Harriet Blackmore and Matilda Draper were on site distributing the bags during the activation, which ran from 11am to 2pm.
The campaign builds on consumer trends showing a shift among 18- to 34-year-olds towards flavoured, lower-ABV spirits, particularly in formats designed for convenience and visual appeal. A 2024 report by Paragon Brands revealed that 69% of UK consumers in this age group prefer taking shots on nights out, with cream-based liqueurs among the fastest-growing categories.
Miniatures on the rise
The brand’s latest marketing push reflects broader shifts in the UK spirits sector. According to Mintel’s 2024 UK Spirits Market Report, demand for miniature and small-format serves is rising, with nearly half of UK consumers seeking portable versions of their favourite drinks.
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This is particularly evident during festival season, where pre-mixed or compact spirits that look good on social media and are easy to carry tend to perform well. With its distinctive pink branding and indulgent flavour profile, Tequila Rose positions itself firmly within this niche.
Sophie McLeay, brand manager for Tequila Rose, said: “Festival season is all about self-expression, escapism, and unforgettable moments with friends, and our consumers tell us that feeling glam is a huge part of that experience. Tequila Rose is here to elevate those moments, with a touch of indulgence and a splash of pink.
“Whether customers are dancing in the front row or snapping selfies by the stage, we want to be part of their festival story. This summer, we’re inviting everyone to bring the glam and drink the pink.”
Glam giveaway offers glamping for ten
As part of the campaign, Tequila Rose has launched a nationwide competition offering one winner a luxury festival weekend for themselves and nine friends. The prize includes three nights of glamping, exclusive festival goodies, a vibrant BBQ evening, and even a three-hour DJ set.
There are also more than 100 instant-win prizes available daily. Ten runners-up will receive a premium festival kit including pink wellies, a cooler, and a Tequila Rose glam bag, while 100 further winners will receive glam bags filled with branded festival essentials.
The competition runs from 3 July to 14 August 2025. To enter, consumers need to purchase a limited-edition 50cl Tequila Rose bottle – available exclusively at Tesco – with a pink neck collar and QR code. Entries are also accepted at participating venues via on-premise purchases.
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