Stella’s cool campaign

A new Stella Artois advertising campaign was launched earlier this week, with ten executions emphasising various quality elements of the brand.

The outdoor and press campaign also includes a London Underground element. InBev UK’s Lee Rolston, explained that “Stella Artois is an iconic brand and the advertising reminds consumers how this came to be.” According to Brand Republic InBev has begun a global review of its media agencies, including its UK account with Starcom, estimated at £20m.

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© db 8th November 2006