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Pernod buys 34% stake in Seagram MM Holdings
Drinks giant Pernod Ricard has bought a 34% stake in Seagram MM Holdings, a joint venture for the production and distribution of whisky in Myanmar.
Seagram MM Holdings is a collaboration between Delta Capital Myanmar, Yoma Strategic and the Win Brothers. It is the holding company of Seagram Myanmar Company, a subsidiary of Seagram’s whisky brands, Seagram High Class and Seagram Imperial Blue.
Pernod Ricard first revealed plans to become a joint venture with Yoma Strategic last May, making it the first major international drinks producer to enter Myanmar. The financial terms of the deal have not been disclosed.
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Following the acquisition, Yoma Strategic now owns 19.8% of the joint venture, the Win Brothers a 33% share, and Delta Capital Myanmar 13.2%.
