Stoli appoints managing director for Europe and Africa

Stoli Group has announced the  appointment of Pierpaolo Indelicato as regional managing director for western Europe and western Africa.

Indelicato will be responsible for Stoli Group’s portfolio in western Europe and western Africa

Indelicato began his spirits career at Bacardi UK before joining SABMiller where he was responsible for the international roll out of Peroni Nastro Azzurro.

In his most recent position, before joining Stoli Group, Indelicato was responsible for the commercial and marketing strategy for Campari-owned Bulldog Gin in EMEA and duty free channels. Prior to his he held the position of senior commercial manager for Western Europe and South Africa for the Jose Cuervo and Proximo portfolio of brands.

In his new role, Indelicato will lead sales and marketing across the Stoli Group, with an initial focus on growing the Stoli Vodka and elit Vodka presence in western Europe and western Africa, and introducing the groups Bayou Rum to key markets.

“It’s an exciting time to join this award-winning organisation,” said Indelicato. “The team has done a great job of laying a foundation for success in the regions. My priority is to capitalize on Stoli Vodka’s equity and distribution footprint to drive organic growth while expanding our portfolio’s reach in key markets.”

Indelicato will report to Stoli Group Global CEO Hugues Pietrini, who added: “There is great opportunity with Pierpaolo’s regions and his experience with new brands and established ones intersects well with our priorities. We are confident that his entrepreneurial mindset and passion will drive our portfolio growth there for years to come.”

Indelicato will be based out of London.