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Napa secures further Asian protection
South Korea and Singapore are the two latest countries to pledge to recognise the Napa Valley name with regards the sale and production of wine.
Napa Valley has already secured protection for its Geographic Indication (GI) in Taiwan and Thailand and was the first world wine region to gain recognition in China back in 2012.
Pat Stotesbery, chairman of the Napa Valley Vintners’ Name Protection Committee, said: “The NVV has been a longtime industry leader in protecting place names for quality wine regions.
“Our goal is to ensure that when a consumer enjoys a bottle of wine with ‘Napa Valley’ on the label, they can be confident that the quality and excellence the Napa Valley stands for is contained within.”
Made up of 525 Napa wineries, the NVV was the first regional wine trade association to sponsor statewide “conjunctive labeling legislation” in the late 1980s.
The first non-European wine region to be granted GI status in the European Union in 2007, Napa Valley is now a protected term in markets such as Australia, Brazil, Israel, India, Norway and Canada.