Snow Queen marks 20th anniversary with redesign
Snow Queen Vodka has released details of a subtle redesign of its bottle to mark the brand’s 20th anniversary.
The new design features the queen motif in a brighter blue, with white detailing to the sides, and silver text.
“Over the last two decades we have always stuck with a very similar design,” said distribution director Oleh Bashutskyy. “However, we feel that the understanding and perception of “premium” has evolved and therefore we have adapted our latest batch of Snow Queen Vodka to look more Premium. We feel this design change is a positive move for all involved with our brand.”
While the bottle design has been subtly updated, the vodka’s production remains the same along with its pricing.
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The newly designed bottle for Snow Queen vodka and its variants will become available in the UK later this month in miniature, 70cl and 1-litre formats, with other sizes to follow.
