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Grant Burge Wines launches app
Grant Burge Wines has launched their own iPhone app, which is claimed to be the first transactional “wine sales” app for an Australian Winery.
UK customers can now browse and purchase Grant Burge Wines on their phone for delivery to friends and family anywhere within Australia.
“I spent my youth immersed in the wine industry, learning about wine business and traditional winemaking techniques. These skills have served me well throughout my career. However it’s important that this is paired with a modern approach to marketing and communications, particularly in this digital age,” said Grant Burge
This first stage of the app provides customers world-wide with an opportunity to browse and purchase the full wine range for delivery anywhere within Australia.
It also gives direct access to special case deals. In addition, during July and August, customers who download the app can purchase Cellar door exclusive wines – including the highly collectable 1887 Shiraz.
Future upgrades to the app will provide users with priority club access along with a push notification service which will assist the team in making personalised suggestions based on a customer’s previous buying habits.
“Statistics have shown that by 2015 brands will be generating 50% of web sales through social media and mobile platforms with a projection of $30 billion globally,” Grant said.