This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Brancott pushes name change in new campaign
Pernod Ricard is launching a new marketing campaign in the UK to raise awareness of its Brancott Estate label.
Previously called Montana, the brand officially changed its name to Brancott Estate after a transitional period that started in June this year.
Television advertising will play a key role in the campaign alongside online and in-store activity.
An estimated 12 million consumers will be exposed to the brand, which will appear in televised slots during programmes such as Jamie’s 30 Minute Meals, Coronation Street and Dispatches and then on ITV and Channel 4’s catch-up channels played one hour later.
Mathew Bird, head of marketing for Brancott Estate, said: “This new marketing campaign – to which the advertising is central – gives us the opportunity to outreach to our target consumers and really engage them with the story behind Brancott Estate and its wines.”
Rupert Millar, 24.11.2010