Guinness Storehouse to host St Patrick’s Festival

Diageo has revealed that the Guinness Storehouse, based in Dublin, is marking St Patrick’s Day with an eight-day celebration as part of a big ticketed experience. db finds out more.

The event, which is set to be a marathon of live music, art installations, culture and Irish food and drink, will run from 11-18 March and will include performers, choirs and bands spanning across the seven floors of the Guinness Storehouse, introducing more than 100 acts.

Speaking to the drinks business, Diageo’s managing director of Irish brand homes Catherine Toolan said: “The Guinness Storehouse is a truly unmissable place to celebrate St Patrick’s Festival. This time of year brings an incredible energy to Dublin, and we’re proud to be at the heart of it.”

Toolan told db: “The Guinness Storehouse will come alive with a bustling eight-day programme for St Patrick’s Festival, featuring the very best of Irish music, art, and storytelling, all woven through the visitor experience. We look forward to welcoming visitors from near and far to soak up the atmosphere and celebrate everything that makes Ireland so unique, right here in Dublin 8.”

Festivities

Diageo revealed that the St Patrick’s special Taste Mór show is due to run throughout the day from 13-17 March and that visitors can expect to witness a line up of musical acts on stage throughout the celebrations.

Acts include: Lyra, DUG, The Bonny Men, Niamh McCrystal and The Railway Boys while electro trad artist Caoimhín will also perform at the Guinness Storehouse during the festivities. Additionally, Diageo has also confirmed that on 16 March the Welsh duo Overmono will bring its DJ set to the Guinness Storehouse to build additional atmosphere.

The fourth floor of the Guinness Storehouse will be the centre for most of the Irish culture activities and with daily programme of Irish talk and music projects known as “caint agus ceol” which have been designed to be inclusive for both Irish speaking visitors as well as and those who want to learn more Irish phrases.

Achievements

Last year, the Guinness Storehouse in Dublin celebrated 25 years of operations, having welcomed its 25 millionth visitor in 2024. The milestone coincided with a year-long campaign to commemorate the anniversary with cultural events and creative initiatives. As part of its celebrations, Diageo recorded how the Storehouse had attracted 1.65 million visitors in 2024, a 10% increase from the previous year.

During the 2026 St Patrick’s celebrations, the drinks giant has revealed that visual arts will be central to the festivities and visitors will be able to enjoy work from artists such as the muralist Claire Prouvost which will be present throughout the storehouse floors.

Immersive

Guests will be able to immerse themselves in the art as they make their way through each floor to the Gravity Bar which will feature art installations and a gallery of works by the Minaw Collective within the building’s central atrium.

Prouvost’s artwork will also showcase a new installation for visitors which draws inspiration from the heritage found within the Guinness Archives and the architectural language of the building itself. According to Diageo, the installation will “unleash a blast of colour throughout the Guinness Storehouse, inviting guests to see the iconic landmark through a fresh, artistic lens”

A host of seasonal food specials and bespoke festival pop ups will also be in situ across the building and its courtyards Galway’s Chipeen, formerly Prátaí, will be popping up in Dublin for the first time and visitors can also enjoy all-day dining from across the Guinness Storehouse’s three restaurants while Arthur’s Bar will add to the music line up with an ongoing roster of live music.

Tickets for the Guinness Storehouse are available from the venue’s webshop.

A full programme of activities will also soon be announced for the Guinness Open Gate Brewery based in London’s Covent Garden. The Open Gate event will span across the St. Patrick’s Weekend 14-17 March which will include live music, DJ popups, menu specials, plus a watch party for Guinness Men’s Six Nations Ireland vs Scotland on 14 March. The Guinness Open Gate Brewery will also be pouring a limited-edition St. Patrick’s Day oyster stout which has been brewed with Carlingford oysters and will only be available at the venue..

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