Greek wine exports to UK rise 6.66% in 2025
Value, volume and average price all increased year-on-year, underlining the category’s strengthening premium position in the British market.
Greek wine exports to the UK grew by 6.66% in value in 2025 compared with 2024, as the category continued its upward trajectory in one of its key export markets.
According to the latest export data, the value of shipments to the UK rose 6.66% year-on-year. Export volumes increased by 3.6%, while the average export price climbed by 3.1%.
The figures point to simultaneous growth in both scale and value, with pricing also moving upwards.
Long-term gains
The latest results build on a sustained period of expansion. Compared with 2019, the value of Greek wine exports to the UK has surged by 142.75%, while export volumes have grown by 66.5%.
Over the same period, the average export price has risen by 46.08%, reinforcing the category’s shift towards a more premium positioning in the market.
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The data was provided by Eurostat and edited by the Central Union of Wine Cooperatives of Greece (KEOSOE).
“Growth across every segment”
Sofia Perpera, Campaign Director and Oenologist, said: “The UK has become one of the leading markets for Greek wine, with growth across every segment. What began with forward-thinking sommeliers and top restaurants has expanded to major importers, retailers and even supermarkets, all embracing Greek wine with confidence. We are deeply grateful to the UK market and especially to the importers of Greek wine working tirelessly to strengthen our presence, and to our partners at Westbury Communications, who share our vision and continue to guide us so effectively.”
The performance comes at a time when the conversation around Greek wine in the UK is broadening. As db recently reported, while Assyrtiko has become the country’s flagship white in export markets, particularly from Santorini, attention is increasingly turning to other indigenous varieties.
Importers have highlighted growing interest in grapes such as Vidiano from Crete and Robola from Kefalonia, alongside more experimental styles including white expressions of Xinomavro.
Taken together, the latest export figures suggest that growth in the UK is being driven not only by increased demand, but also by a wider exploration of Greece’s indigenous grapes, supporting the category’s continued premiumisation.
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