Tivoli to ‘reshape’ the conversation around light beer
Denver-based Tivoli Brewing Company has said that it has made a series of major chain partnerships for its Outlaw Light Beer brand, gaining the brew broader distribution across the US.
Tivoli Brewing Company has revealed that Outlaw Light has secured big hitting wholesale and retail listings as well as increased presence in the on-trade in a move that has boosted its presence for 2026.
Increased retail placements
Placements with national grocery and club chains include: Walmart, Kroger, Costco, Publix, Safeway, Whole Foods, BJ’s Wholesale, Harris Teeter, Lowe’s Foods, HEB, ABC, Food City, Total Wine and Albertsons, alongside expanded convenience store distribution with Circle K, QuikTrip, Buc-ee’s and Murphy USA.
Tivoli has also deepened its alignment with distributor partners across the AB InBev, Molson Coors and Constellation networks, building the foundation typically associated with category leaders.
Outlaw exited 2025 with over 1,000,000-case-equivalent annual run rate, with December marking its second-highest shipment month of the year, and is forecast to ship approximately three times that volume in 2026. The brand expanded into new and returning markets throughout the year, including Texas, Florida, California, Illinois, Michigan, Minnesota, Nevada, Virginia, Tennessee, South Carolina, Maryland, Ohio, Washington, Idaho and Oregon, and closed the year available in 48 states, with West Virginia and Hawaii confirmed for early 2026.
Expanded partnerships and promotions
The year has also marked a change in Outlaw’s visibility, launching multiple national activations and partnerships, including its expanded relationships with Hardy including a limited-edition can campaign supported by experiential promotions and concert ticket giveaways and Koe Wetzel. It also diversified its offerings, introducing Outlaw Beer Tea and rolling out co-branded Koe packaging in select markets, broadening its retail presence.
Partner Content
Tivoli Brewing Co and CEO of Outlaw Light Beer Ari Opsahl said: “Our focus has been earning space the hard way — by performing where it matters most, at retail. We’re not built to outspend the largest brands, but we can outwork them on the shelf. When retailers see pull-through and incremental growth, that conversation changes.”
Forecasting with confidence
As the business looks ahead, Opsahi has noted that the company forecasts expanding from approximately 6,750 chain placements for Outlaw Light in 2025 to more than 32,500 in 2026, driven by additional chain partnerships, deeper placement in existing accounts and increased retailer confidence in challenger brands that deliver volume.
To support anticipated demand, the company is also set to invest US$2.5 million into production upgrades at its La Junta, Colorado, facility while selectively expanding contract brewing to maintain quality and consistency at scale. The company has said that it will also continue to invest in “Outlaw teammates” and grow its “nationwide sales and field teams to support local markets and retailer relationships”.
Data, discipline and performance
Opsahi explained: “Our category hasn’t changed much in decades, and consumers are responding to brands that bring something different. Retailers are looking for partners that can grow the light-beer segment, not just protect it. We’re entering 2026 with data, discipline and a system built for performance.”
Tivoli has reiterated that, as a business, it is hyper-focused on expanding distribution of its Outlaw Light brand in existing markets as well as furthering its chain partnerships and will continue its retail initiatives.
Opsahi has also revealed that the company has recently approved a US$25 million capital raise from its current Outlaw investor group for 2026 to support marketing, production, infrastructure and long-term growth and this means that Outlaw Light “enters 2026 positioned not just to participate in the light-beer conversation — but to reshape it”.
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