Hennessy launches Lunar New Year pop-up at Singapore Changi Airport

Hennessy has unveiled its largest Lunar New Year travel retail activation of 2026 at Singapore Changi Airport, marking the start of the brand’s festive campaign across the Asia Pacific region.

The installation, launched by Moët Hennessy Travel Retail in partnership with Lotte Duty Free Singapore, opened at Terminal 1 on 6 February and will run throughout the Lunar New Year travel period.

Inspired by the Year of the Fire Horse, the pop-up features a sculptural design focused on themes of movement, energy and forward momentum. 

The space has been created as a multi-sensory destination aimed at enhancing gifting and product discovery during one of the busiest travel seasons of the year.

Immersive storytelling

Nicolas Gilardenghi, managing director, Global Travel Retail, Moët Hennessy Travel Retail said: “Lunar New Year is one of the most meaningful moments for Hennessy, and Changi Airport once again provides an exceptional showcase that brings our Year of the Fire Horse vision to life. 

“This pop-up represents an ambitious experience, reflecting our continued focus on cultural relevance, craftsmanship and elevated brand moments for travellers.

“By investing in immersive storytelling and quality engagement, we aim to build long-term brand equity while setting the tone for our festive celebrations across Asia Pacific.”

A launch event, held on 22 January, saw senior executives from Hennessy, Moët Hennessy Travel Retail, Lotte Duty Free Singapore and Changi Airport Group come together to celebrate the new activation. 

Marking the New Year

The ceremony included the lighting of a central Horse sculpture, followed by a celebratory toast and a traditional lion dance.

The activation includes tasting and mixology experiences created specifically for the Terminal 1 location.

Travellers can taste cocktails such as Hennessy V.S.O.P Ginger and a Hennessy X.O Espresso Martini, alongside neat and on-ice tastings paired with locally inspired snacks including Hae Bee Hiam cookies.

Moments to remember

Bruce Ham, managing director of Lotte Duty Free Singapore said: “At Lotte Singapore, we are focused on creating retail experiences that go beyond transaction and become moments travellers remember.

“This Hennessy Lunar New Year pop-up is a powerful example of how strong brand partnerships and experiential design can elevate the festive journey, blending premium discovery, gifting and entertainment within a single destination.”

Visitors can also take part in interactive games, photo opportunities with the Horse centrepiece and receive festive gifts with selected purchases.

Limited collection

At the centre of the campaign is the Hennessy Year of the Fire Horse Limited Editions collection, featuring special releases of Hennessy V.S.O.P, Hennessy X.O and Hennessy Paradis.

The designs reimagine the Fire Horse theme through contemporary visuals and are presented in fully recyclable paper gift boxes.

The Singapore installation will act as the flagship for Hennessy’s wider Lunar New Year activity in travel retail, with further activations planned across the region.

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