Corona Cero celebrates Olympic Opening Ceremony
The Corona Cero film, named Golden Opening, recently illuminated the Olympic venue of Livigno, in northern Italy, transforming the alpine landscape into a cinematic moment.
The film, created by brand owner AB InBev with the assistance of businesses DraftLine Global and Wink, follows night skiers carving paths across alpine terrain in the hope to offer a metaphor for “balance, presence, and connection with nature,” according to the creators.
Boosting Cero’s brand presence
Last year, the International Olympic Committee (IOC) revealed that AB InBev would extend its Worldwide Olympic Partnership through to 2032. The IOC and AB InBev first announced their global TOP Partnership in January 2024 with an agreement set to last until the Olympic Games Los Angeles 2028. Then, in the summer of 2024, AB InBev additionally opened Golden Beach in Paris to the public, giving Olympic Games attendees a chance to become acquainted with its Corona Cero brand, further boosting the non alcoholic beer’s presence.
By March 2025, the group also officially opened the eco-protected luxury destination it calls “Corona Island” to the public and the category and the brand has also benefitted from the opening of AB InBev’s first UK-based dealcoholisation unit in Monmouthshire in South Wales.
Speaking to the drinks business, Corona global vice president Clarissa Pantoja said: “With our ‘Golden Opening’ film, Corona Cero kicked off Milano Cortina 2026 by celebrating the greatest arena of all: nature.”
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Using ‘nature’ as a key theme
Pantoja told db: “While the world’s attention was on the stadium during the opening ceremony, as a brand that is made from nature, we wanted to give the alpine landscape its own spotlight—reinforcing that meaningful Golden Moments can happen anytime, anywhere, and in any season.”
Debuting alongside the Opening Ceremony and supported by out of home advertising and paid social media in key markets, the film has been positioned to set the tone for Corona Cero’s nature‑led creative throughout Milano Cortina 2026.
New IWSR data has recently shown no and low alcohol drinks are booming. In a survey of no and low alcohol buyers across ten key markets, IWSR found that health was the dominant motivation for purchasing no alcohol products such as no alcohol beer and some 37% of respondents choose non alcoholic beer, often citing “a healthy lifestyle choice” as their main reason for purchase.
Pantoja added: “As a no-alcohol beer, Corona Cero lets fans and athletes stay present, unwind, and be fully part of the celebration.”
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