William Grant & Sons’ Greenwood takes chair of Scotch Whisky Association Council
William Grant & Sons Chief Investment Officer Rita Greenwood has been appointed Chair of the Scotch Whisky Association Council for a two-year term. She is the first first female Chair in the Association’s 114-year history.
The Scotch Whisky Association (SWA) has confirmed that Rita Greenwood will succeed Chivas Brothers as Chair of the SWA Council.
Greenwood, who has been a member of the William Grant & Sons Executive Board since 2017, brings 23 years’ experience in the Scotch whisky industry. She becomes the 24th Chair of the Council and the first female to hold the role in the Association’s 114-year history.
The Chair leads the Association’s Council of 16 representatives from member companies, which shapes the strategic direction and policy priorities of the industry.
Challenges and opportunities
Her appointment comes as the sector faces global trade pressures, tariff uncertainty, regulatory change and the accelerating shift towards more sustainable operating models.
Mark Kent, chief executive of the SWA, welcomed the appointment. He said: “Rita’s expertise in commercial excellence and strategy will be crucial as we navigate a challenging period for the Scotch whisky industry.
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“Scotch whisky is being significantly impacted by multiple headwinds both here at home and in our global markets, but the industry is focused on overcoming these challenges and delivering long-term sustainable growth.
“The work of the SWA Council is vitally important to ensure Scotch whisky is best placed to make the most of future opportunities. Rita’s experience, passion, and deep understanding of the Scotch whisky sector will help to drive forward the important work before us, ensuring the industry reaches 2030 in a position of strength. We very much look forward to working with her.”
Industry focus
Greenwood said: “I am proud to take on the role of Chair at such an important moment for the Scotch whisky industry. The SWA is vital in representing our collective interests, in championing the sector as we face immediate challenges and unlocking long-term growth opportunities.
“Scotch whisky has a remarkable global reputation and makes a significant economic contribution, but members face a challenging global market at present, so, it is more important than ever that we continue to raise its profile.
“I am committed to ensuring a sustainable future for Scotch whisky and am looking forward to working with Council colleagues and the SWA team to help ensure the industry continues to thrive in the years ahead.”
Before joining William Grant & Sons, Greenwood began her career in the food sector with Nestlé. She has held a number of Managing Director roles across the business, including UK distribution, developed European markets and global travel retail. She is a Master of the Quaich, a Corporate Liveryman of The Worshipful Company of Distillers and a former Board Trustee of The Drinks Trust charity.
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