Trump Vodka returns after 14-year hiatus with US-made relaunch
Trump Vodka has reopened for pre-orders in the United States, marking a fresh push by the Trump Organisation into the domestic spirits sector. Produced entirely in the US, the brand avoids the rising import tariffs affecting European wines and spirits and enters the market with a renewed patriotic pitch.
Eric Trump has announced the relaunch of Trump Vodka, making the spirit available for pre-orders on Black Friday 2025. The brand, marketed as “The Great American Spirit,” was discontinued in 2011 after declining sales and a legal fallout between Donald Trump and former supplier Drinks Americas. Trump later won a judgement of US$4.8 million over unpaid royalties.
The vodka’s new iteration is produced in the United States and displays the American flag on the bottle. Small print on its website states that Miami-based 47 Spirits LLC has licensed the Trump name and trademarks from Trump Wine Marks LLC and DTTM Operations LLC, both of which are wholly owned by the president as per his latest financial disclosure.
A new network of Trump-branded companies
Forbes reports that 47 Spirits LLC was incorporated in Delaware in May, with similarly named entities 47 Spirits Holding LLC and 47 Spirits Holdings MGR LLC created in July. Although they follow patterns seen across the Trump organisation structures, the filings list only third-party registered agents.
The vodka’s website urges consumers to “raise your glass to freedom, opportunity, and the enduring greatness of the United States of America.”
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Trump is a teetotaller, yet his family continues to license alcohol products. Trump Winery in Virginia is valued at an estimated US$44 million and its wines have been sold at Coast Guard Exchanges. A Trump-branded beer pong set also launched this year.
Tariffs weigh on the wider spirits market
The vodka relaunch enters a US market contending with rising costs for imported spirits. As reported by the drinks business on 22 August 2025, President Trump confirmed that tariffs on European wine and spirits will remain in place under the current US-EU trade deal.
Analysts warn that the 15% levy on EU-made wine and spirits could add more than 80 cents per gallon to wholesale prices and generate around US$987.1 million in revenue for Washington once lost sales are included. The Wine & Spirits Wholesalers of America cautioned that costs will likely pass through to consumers, with knock-on effects for sales and jobs.
For bar customers, the increases could be tangible. The analysis suggests a 75cl bottle of Scotch could rise by more than US$12 at the bar, adding about US$1 per drink. Irish whiskey could rise by 26 cents per drink and Polish vodka by 52 cents.
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