Trinity Hill taps into rising demand for white wines in Asia

The New Zealand wine brand has seen a 66% year-on-year rise in sales in Taiwan and continued enthusiasm in China as the thirst for white wines among Asian consumers continues.

In Taiwan, Trinity Hill saw sales climb 66% year-on-year in the period of January to May 2025, having secured listings across luxury hotels and fine dining restaurants.

The wine brand secured on-trade partnerships with the Grand Hyatt, as well as Domani Restaurant Group, where Trinity Hill recently hosted a dinner for 35 guests featuring a curated tasting of five wines including the acclaimed Homage 2020.

In China, the wine brand has tapped into a rising demand for white wines, notably Chardonnay.

Trinity Hill will be presenting at the upcoming International Terroir Symposium, hosted at Shanghai Ritz Carlton.

Its success in Asia has been achieved in part as a result of Trinity Hill’s partnership with Enoteca Taiwan.

“Trinity Hill’s success in China Mainland and Taiwan demonstrates the power of collaboration and the clear appetite for quality New Zealand wines in Asia,” said Lynn Shih, MD assistant manager at Enoteca Taiwan. “We are proud to represent Trinity Hill and look forward to building on this momentum in all of our markets.”

Trinity Hill also works with brand building agency Nimbility across Asia.

“These results highlight the strength of our partnership with Enoteca and the value of Nimbility’s strategic guidance,” said Rebecca Poynter, General Manager, Trinity Hill. “The response from consumers and trade across Asia has been extraordinary, and we are thrilled to see Trinity Hill wines becoming a mainstay in such prestigious accounts.”

Nimbility partner, co-founder and CEO Ian Ford said the brand’s growth trajectory “shows that premium New Zealand wines resonate deeply with Asian consumers, especially as tastes shift toward vibrant, expressive, and quality-driven white wines.”

He said: “Our approach has been to build markets with a long-term vision—supporting our partners with activations, education, and storytelling.”

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