Piper-Heidsieck unveils Marilyn Monroe charity bottles
Piper-Heidsieck has unveiled a limited-edition charity series created with artist Russell Young to mark the start of global celebrations for what would have been Marilyn Monroe’s 100th birthday in 2026.
Piper-Heidsieck has introduced a new artistic collaboration with British-American artist Russell Young at Art Miami, debuting a limited-edition charity collection honouring Marilyn Monroe’s forthcoming centenary. The House, named the Official Champagne of Marilyn Monroe’s 100th Anniversary, has a long-standing association with the actor, who once declared the brand her favourite Champagne.
The MM100 event, held with Authentic Live and Haute Living, featured the unveiling of Young’s series of six magnums and six jeroboams, each featuring a diamond-dusted Monroe portrait. The bottles are hand-signed and encased in custom linen artwork, created exclusively for Piper-Heidsieck using a bespoke pink hue developed for the project.
The first bottle sold from the series will benefit The Art of Elysium, a Los Angeles nonprofit that partners with artists to support communities facing illness, hardship and crisis. Young has an ongoing personal involvement with the charity.
Known for its design-led collaborations, Piper-Heidsieck has previously worked with creatives including Jean-Paul Gaultier, Viktor & Rolf and Christian Louboutin. The Monroe series continues this approach, with each bottle positioned as a collectible artwork as well as a tribute to Monroe’s historic connection to the House.
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Guests at Art Miami were also given a preview of a forthcoming 750ml limited-edition Marilyn Monroe release, due to go on sale in 2026 as centenary celebrations continue.
A year of tributes ahead
Piper-Heidsieck plans to introduce further centenary-related releases and cultural activations throughout 2026. The House, which became the first B Corp-certified Champagne producer in 2022 and renewed its certification in 2025, says the Monroe tribute marks the beginning of a significant year for the brand.
Founded in 1785, Piper-Heidsieck is recognised as the “Most Awarded Champagne House of the Century”, with its chief winemakers having received the International Wine Challenge’s Sparkling Winemaker of the Year title nine times between 2004 and 2021.
Further details on the MM100 charity collection and 2026 releases are expected to be announced next year.
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