Murphy’s sales surge by 666%
Sales of Murphy’s Irish Stout have skyrocketed with volume up 607% and value up 666% in the last year, according to the brand owner Heineken.
To take advantage of the spike in sales and to “support the great British pub” Heineken UK has said that in 2026 it is freezing prices of Murphy’s and is telling publicans: “Good Things Come to Those Who Switch”.
Good news for publicans
Heineken has said that the Cork-born stout is seeing high triple digit growth in sales and suggested that making the move will be seen as good news for publicans following the Budget which has increased pressure on pubs.
In the past year, Murphy’s has rapidly expanded its presence in pubs nationwide, with a rise of 480% of the number of pubs serving Murphy’s on draught.
The rise of the stout category has been long heralded, with this next step from a stout brand owner also giving it an extra boost in a bid to steal market share from category leader Guinness.
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Heineken UK on trade director Will Rice said: “Pubs are under sustained cost pressures yet demand for Irish stout keeps building. Murphy’s 2026 price freeze is about backing pubs and giving them price certainty on a brand that is soaring in popularity.”
Rice added: “Murphy’s, first brewed in Cork in 1856, combines heritage with a crowd‑pleasing, silky and less bitter profile that’s winning over a generation of new drinkers.”
Never missing an opportunity
Last Christmas, in response to reports that pubs were running out of Guinness, the Heineken team overseeing Murphy’s took to the streets of London in a van emblazoned with the slogan “Good Things Come To Those Who Are Waiting”. to hand deliver free kegs of Murphy’s to pubs in time for Christmas Eve.
Heineken has revealed that sales of Murphy’s saw a year-on-year growth of 632% over this period and distribution and awareness of Murphy’s Irish Stout has continued to climb rapidly throughout 2025.
Operators interested in stocking Murphy’s Irish Stout should visit the brewery site here.
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