Hennessy gallops into the Year of the Horse with limited-edition Zodiac Collection
Hennessy has unveiled the first release in its new Zodiac Collection to mark the upcoming 2026 Year of the Horse, collaborating with London-based artist Trajan Jia.
The collection, which will eventually celebrate all 12 Chinese zodiac animals, arrives at a notable time for the global Cognac market, which is projected to
reach US$24.1 billion by 2035, according to Future Market Insights.
The Horse Edition, which will debut in 2026, is designed to capture qualities of vitality and ambition associated with the horse, while highlighting the centuries-
long craftsmanship behind the maison’s Cognac – which has been produced for 260 years and is now exported to more than 160 countries.
Limited-edition collectible
This inaugural release features a blend of eaux-de-vie sourced from the ‘Year of the Horse’, presented in an Baccarat crystal decanter. Each decanter is hand-
engraved, adorned with gold filigree, and encased in a deep red lacquered coffret. Only 50 pieces have been produced, making them highly collectible.
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The design features a mural-inspired motif, drawing on the Chinese expression “白驹过隙” – often translated as “time is like an arrow.” The packaging also
features two gold knots inspired by traditional Chinese knotting: a saddle knot, symbolising success in China, and a horseshoe knot, representing good fortune in Europe.
Trajan Jia is a Chinese artist based in London, who is known for his unique style that incorporates traditional painting as well as western and eastern literature.
Hennessy’s Zodiac Collection follows a wider trend in luxury spirits of marking the Chinese zodiac through limited-edition releases. For example, Rémy Martin
has previously collaborated with Chinese artists to create special packaging for its VSOP and XO Cognacs, while Suntory Royal has produced limited-edition whiskies for the Chinese New Year.
Click here to read how drinks brands celebrated the Year of the Snake (2025), and for the Year of the Dragon (2024) click here.
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