China registers 70 Burgundy PDOs
French President Emmanuel Macron’s trip to China has borne fruit for wine producers in Burgundy, with 80 of the 84 PDOs now protected in the country.
On 5 December, 70 Burgundy appellations gained stronger legal protection in China following their publication into Chinese regulation.
This announcement follows the initial registration of 10 PDOs in China in May 2024.
Today, 80 of the 84 Bourgogne PDOs are protected. The remaining four still require legal and administrative procedures and are expected to obtain protection soon.
Laurent Delaunay, co-president of the Bourgogne Wine Board, which represents the Burgundy region, said the registration of the majority of its appellations is “an important and highly symbolic milestone, providing us with legal clarity and security in a market where the full potential of Bourgogne wines has yet to be explored”.
Burgundy’s popularity has surged in China as demand for Bordeaux has softened. Across Asia, the region’s wines are capturing a much larger market share.
According to the Bourgogne Wine Board, exports of Bourgogne wines have doubled in volume over the past decade, rising from 1.4 million bottles in 2015 to nearly 3m in 2024.
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Value sales peaked in 2022, and the organisation says that revenue in China “has stabilised, in parallel with the democratization of consumption toward lesser-known Régionale and Village PDOs“.
Sales in the first nine months of 2025 reflect the same trend; volumes were up 1.4% year-on-year while value showed a modest decline, down 1.7%.
Burgundy producers will be hoping that Better legal protections in China will drive sales of their wines in the country.
Delaunay said the registration was a result of “long-term work, complex both legally and diplomatically”.
Cooperation between France, China and the European Union on this issue follows the signing of the 100-100 agreement in September 2020.
“I would like to thank the teams of the Bourgogne organizations, the INAO, and especially the French Embassy in China for their efforts and support—along with, of course, the Chinese authorities, and in particular the CNIPA, with whom a genuine spirit of cooperation has been established. For me, this project stands as a model of a win–win relationship,” Delaunay added.
