Château d’Estoublon secures new partnership for Roseblood in Thailand
Château d’Estoublon has partnered with Thai importer Italthai to bring its Roseblood range to retail, dining and hospitality outlets in the country.
Provence producer Château d’Estoublon has secured a new distribution deal for its Roseblood wines in Thailand.
Roseblood Rosé and Blanc will join Italthai’s drinks portfolio in the country, providing access to Thailand’s dining, hospitality and retail scene.
Italthai is an importer of wines, spirits, teas, coffees and waters into Thailand. Its wine portfolio spans French and Italian producers including Albert Bichot, Georges Duboeuf, Casisano, Poggio al Tufo, and Spy Valley, alongside selected labels from Chile, Argentina, and Australia.
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Andreina Fernandez, export director at Château d’Estoublon said of the deal: “We put great care into choosing partners that will respect and share our raison d’être. Roseblood is not just about wine — it is about a culture, a spirit, a lifestyle. Italthai’s dedication to curating the finest global experiences for Thailand makes them the ideal partner for us. They join a network of like-minded importers around the world, from Paris to New-York, Courchevel to Saint-Tropez, Amsterdam to Mauritius, London to Sydney, who all understand and celebrate what Roseblood stands for.”
Charnsak Leenasiri, Commercial Director of Italthai, added: “Estoublon was a natural choice for us — not only are the wines outstanding examples of Provence, they also embody the essence of the Provençal lifestyle. From the estate to the wines and their olive oils, they represent a true tribute to the Provence Art de Vivre. Consumers in Thailand are increasingly drawn to wines that combine craftsmanship, elegance, and lifestyle — and Roseblood is the perfect fit.”
Roseblood Rosé (AOP Coteaux Varois en Provence) and Roseblood Blanc (AOP Coteaux d’Aix-en Provence) are now available in Thailand with Italthai.
Château d’Estoublon is co-owned by Carla Bruni, an Italian-French singer-songwriter, fashion model and former French first lady, who is married to former French president Nicolas Sarkozy. Château d’Estoublon launched Roseblood in 2020, with 350 hectares of vineyards in Provence.
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