Beau Viva teams up with Playlister for festive season
Alcohol-free sparkling rosé Beau Viva has partnered with music curation specialist Playlister to launch a bespoke playlist ahead of the festive season. The collaboration aims to bring the brand’s bold, inclusive ethos to life through sound.
BEAU VIVA is marking the start of the festive period with a hand-picked soundtrack designed to complement its recently launched alcohol-free sparkling rosé. The playlist, created with global music curation company Playlister, is intended to enhance celebrations “from golden hour toasts to after-dark antics”.
Positioned as an elevated option for drinkers and non-drinkers alike, BEAU VIVA champions choice and connection. Playlister drew on these themes to create Celebrate Your Way, an hour-long selection that blends nu-disco, synth-pop and euphoric indie.
Launching on 19 November, the playlist features “deep cuts and familiar favourites” chosen to mirror the wine’s energy and bold character. It is designed as a soundtrack for “popping bottles and celebrating life’s wins” with friends and family.
Bringing the brand ethos to life
“BEAU VIVA was born out of a desire to produce a spectacular sparkling rosé experience, for those that usually consume alcohol or not. It’s about bolstering the strength embodied in mindful drinking, especially during the festive season that we are fast approaching,” said Victor Verhoef, Marketing Director of Maison Saint Aix. “This Autumn, we wanted to reflect the bold, inclusive and empowering ethos of BEAU VIVA through music – with help from our expert partner, Playlister.”
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Playlister co-founder Ben Bridgewater added: “Selecting the right tracks to evoke both the freedom and elegance of BEAU VIVA is exactly the sort of challenge we love at Playlister. For us, it’s all about seeking the ideal pairing – whether we’re soundtracking a restaurant or retail space, bar or bottle. We’ve delved into synth-forward, rapturous but sleek sounds that capture the vibrancy of the wine as well as the progressive ethos of BEAU VIVA; we hope, like the sparkling rosé itself, this playlist will encourage everyone at the party to celebrate in style.”
Playlist release
The Celebrate Your Way playlist will be available on the Spotify profiles of both BEAU VIVA and Playlister. The collaboration will also run across Instagram from 19 November.
Maison Saint Aix, the producer behind BEAU VIVA, is based north of Aix-en-Provence and is one of the largest estates in the AOP Coteaux d’Aix-en-Provence appellation. BEAU VIVA is now appearing in rooftop bars, wellness retreats and boutique hotels.
Playlister, founded in 2008 by Ben Bridgewater and Dan Lywood, operates from London and Sydney. Its client list spans restaurants, hotels, fashion labels and retailers including Art Farm, The Standard Hotel Group, Harts Group, Boden, El Fenn and Fink Group.
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