Australian Vintage strikes five-year Invivo deal for UK and Ireland
Australian Vintage has signed a five-year distribution agreement with Invivo for its full portfolio in the UK and the Republic of Ireland. The move expands the reach of the Graham Norton, Invivo X SJP and Invivo branded wines as the group seeks renewed momentum in key markets.
Australian Vintage has confirmed via LinkedIn that it has executed a five-year distribution agreement with Invivo covering the UK and the Republic of Ireland. The portfolio includes the Graham Norton range along with Invivo X SJP and Invivo-branded wines.
The company described the collection as complementary to its existing offer.
Australian Vintage chief executive Tom Dusseldorp says the group is “focused on leveraging all the company assets to grow shareholder value”. He added that its global scale and retailer relationships enable it to pursue partnerships “to grow the company’s brand portfolio in desirable wine segments while driving innovation and protecting its core brands”.
Distribution will commence once Invivo’s current UK arrangements conclude, as per the company’s announcement.
Category ambition
The agreement gives Australian Vintage greater breadth in celebrity and lifestyle-driven wines at a moment when the company is tackling a broader turnaround.
Partner Content
As reported by the drinks business, Australian Vintage is banking on growth in single-serve wines to support a return to profitability. The group has revised sales expectations upward after Poco Vino exceeded early UK forecasts and gained traction in Australia and Asia.
Forecast revenue for Poco Vino has risen from AU$6m to AU$15m. Lemsecco, a sparkling blend of Prosecco and Australian citrus, is expected to deliver AU$6m in net sales.
In September, Australian Vintage said its projections for 2026 do not “truly reflect the scale and potential of this innovation” and pointed to UK sales outperforming estimates by four times. It anticipates further expansion through additional stores in Australia and the UK along with new partners across New Zealand, Thailand, Malaysia, China and Europe.
Financial performance
Australian Vintage generated AU$257.2m in revenue in the last financial year, down 1% on 2024. Underlying earnings rose to AU$15m while the net loss narrowed to AU$6m.
The company is targeting revenue growth of 5%-8% helped by fresh product launches and expansion into international markets. Free cash flow is forecast to move to neutral by year-end end then rise to more than AU$10m in FY27 and more than AU$20m by FY28.
Australian Vintage has also said it expects considerable growth in its McGuigan and Not Guilty zero alcohol wines across the UK with future moves into Canada and the USA.
Related news
Australian Vintage bets on single-serve wine boom to return to profit
