Attic Brew Co surprises locals with free pints
Stirchley-based independent brewery Attic Brew Co cheered up pubgoers last week by giving away free pints of beer at The Dark Horse in Moseley.
Pub visitors were treated to a free pint of Attic’s flagship pale ale, Intuition, as the brewery team arrived unannounced to buy the entire pub a drink.
Giving back to communities
The activation is part of Attic’s ongoing campaign to give back to the communities that have supported the business since its early days in Stirchley.
Speaking to the drinks business, Attic Brew Co founder and managing director Sam Back, said: “When people started calling Intuition ‘The Beer of Birmingham,’ it reminded us why we started brewing in the first place, it’s all about bringing people together. Sharing free pints across the city is just our way of honouring that.”
Partner Content
Attic Brew Co marketing executive Jo Farn explained: “We’ve always believed great beer brings people together. The Dark Horse has an incredible atmosphere and a loyal crowd, so it felt like the perfect place to keep sharing the love. The reactions were priceless, it was great to see so many people smiling.”
Pop-up pint giveaways
The activation forms part of a wider rollout of Attic Brew Co pop-up pint giveaways across Birmingham.
Farn added: “These giveaways aren’t just about celebrating the beer; they’re Attic’s way of supporting Birmingham’s brilliant hospitality scene and the people who make it thrive.”
Related news
Heineken launches WhatsApp technology that swaps voice notes for beers in pubs
