ASC Fine Wines and Vinarchy strike exclusive distribution deal
Chinese importer and distributor ASC Fine Wines has announced a strategic partnership with Jacob’s Creek-owner Vinarchy to bring its wines to China.
The agreement, effective from 1 January 2026, was formally signed at a ceremony in Shanghai on 11 December. It will see ASC become the exclusive importer and distributor in China for Vinarchy’s flagship Australian brand, Jacob’s Creek.
Vinarchy, now Australia’s second-largest wine company with annual net sales exceeding AU$1.5 billion, was established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers.
Jacob’s Creek joins other Australian brands in the ASC portfolio including De Bortoli, Leeuwin Estate, Yalumba and Henschke.
The range of Jacob’s Creek wines imported by ASC in China has been designed specifically for the Chinese market, and includes accessible ranges like the AU888 Series and Winemaker’s Selection, and premium offerings including Chosen Rows and Barrel Selection tiers.
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“Today marks a transformative moment for ASC and for Australian wine in China,” said Don St. Pierre, co-chair and CEO of ASC Fine Wines. “Jacob’s Creek is more than a brand; it is an Australian institution that embodies consistent quality, approachability, and joy. Partnering with Vinarchy allows us to leverage our combined strengths to serve the Chinese market with unmatched depth and excellence. This move solidifies our promise to offer the most comprehensive and prestigious collection of Australian wines available anywhere.”
In 2026, ASC will celebrate its 30th anniversary, following the return to family ownership after more than a decade under Suntory. St. Pierre added: “Welcoming Jacob’s Creek into our portfolio is a strategic masterstroke and a fitting first chapter as we build momentum toward our 30th anniversary.”
Nicholas Hall, general manager – northeast Asia at Vinarchy, commented at the signing ceremony: “We have the utmost respect for ASC’s 30-year legacy and its unparalleled reputation as the gateway for fine wine in China. Under the renewed stewardship of the St. Pierre family, ASC is the ideal partner to write Jacob’s Creek’s next chapter here. Their deep consumer insights, nationwide network, and brand-building expertise are precisely what we need to deepen engagement and drive growth. We believe this partnership is well-positioned to navigate the ever-changing market landscape and build enduring value.”
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