News

Viñalba extends partnership with Bath Rugby

19 November 2025 By Michael Huband

Argentinian producer Viñalba has continued its partnership with the rugby club into the new season, expanding into sponsoring a new hospitality space.

Having struck a two-year sponsorship deal in 2023, Viñalba and Bath Rugby have extended their partnership for the 2025/26 season. The deal will see the bodega’s wines – a range which includes a comprehensive selection of Malbecs – available at The Recreation Ground, Bath Rugby’s home.

“We are delighted to be extending our partnership with Bath Rugby for this season. The values of teamwork, dedication, and excellence that underpin rugby resonate strongly with Viñalba,” explains Helena Martin, managing director of Schenk Family UK (the winery’s UK distributor).

“We are excited to continue supporting the team, and champion our partnership to wine-lovers and rugby fans alike,” she continues. To mark the occasion, she gifted all players a limited-edition bottle of Viñalba Malbec in Bath Rugby colours.

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As a new element of the deal, Viñalba is sponsoring ‘The Wing brought to you by Viñalba’, a hospitality space at the grounds. The area, which is available for private hire, has been designed to offer hospitality in a relaxed setting, complete with views of the River Avon. It also, of course, provides a matchday experience at the heart of the action.

Martin says: “The launch of ‘The Wing’ is a natural next step in our relationship, and we look forward to creating a truly memorable hospitality experience for fans and guests this season.”

When the deal was initially inked in 2023, Viñalba became Bath Rugby’s first official wine partner. It also marked Viñalba’s first high-profile partnership in the UK. The extension, with expanded elements, marks a vote of confidence in the novel project.

“The launch of ‘The Wing’ represents an exciting evolution in our partnership with Viñalba,” says James Bibby, Bath Rugby commercial director. “Matchday hospitality provides a unique experience for rugby fans at The Rec, showcasing Viñalba’s impressive portfolio of wines as part of a memorable matchday. As a company that shares similar values to Bath Rugby, they are a perfect partner for the club.”