Siren collaborates with studio to create beer for Predator: Badlands
Berkshire-based Siren Craft Brew has partnered with 20th Century Studios to release a 5% ABV IPA named Soundwave: First Hunt to celebrate the release of the film Predator: Badlands.
The beer, which takes its name from the “First Hunt. Last Chance” tagline of the film, is a special edition of the brewery’s flagship Soundwave IPA but uses “technologically-advanced hop products” to give it a “tropical” flavour.
Speaking about the new brew, Siren Craft Brew founder Darron Anley said: “We jumped at the chance to join the Predator: Badlands campaign. Our team have loved this franchise from the ’80s through to Dan Trachtenberg’s incredible Prey, so it’s been a privilege to design a beer inspired by the new movie.”
Bringing Siren beers to a new audience
Siren Craft Brew head of marketing, Andy Nowlan explained: “Soundwave: First Hunt brings our flagship beer to a whole new audience.”
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Nowlan pointed out that “for the first time ever, our Siren is replaced by a bespoke Predator-inspired illustration, with our protagonist front and centre” and went on to describe the beer as “an approachable 5% ABV” with “waves of hop additions” that make it “an adventure of flavour” that can be enjoyed in pubs, bars, restaurants and cinemas alike.”
In the US, former NFL player Jason Kelce starred in a new promotional short film called Thermal Buzz created by his brewery Garage Beer which also recently launched a partnership with the film Predator: Badlands. The deal began when Garage Beer teamed up with 20th Century Studios and the beer advertising featurette could be viewed online and during NFL game commercial breaks.
Where to try First Hunt IPA
Soundwave: First Hunt IPA will be available in 440ml cans and branded gift packs. Each will be available from the brewery’s webshop and Siren venues. Additionally, cans and draught serves will also be served up at venues such as: Meatliquor, Brewhouse & Kitchen, The Light Cinemas and other independent on-trade and off-trade locations.
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