Premium pours drive rosé renaissance across Europe
Rosé wine sales across Europe are forecast to rise from USD 4.8 billion in 2025 to USD 6.9 billion by 2035, according to new data from Fact.MR, with premium and still rosé leading growth across major wine markets.
The European rosé wine market is projected to grow from USD 4.8 billion in 2025 to USD 6.9 billion by 2035, representing a 43.8% increase and a compound annual growth rate (CAGR) of 3.7%, according to Fact.MR’s Europe Rosé Wine Industry Analysis 2025–2035.
The report attributes growth to the rising popularity of premium wines, lifestyle-led consumption, and the expanding appeal of rosé as a year-round choice. Demand is forecast to rise nearly 1.44 times over the decade, driven by premiumisation, quality innovation, and increasing availability across restaurants, supermarkets, and online retail.
Still rosé remains dominant, accounting for 68.4% of category sales in 2025, with consumers favouring traditional winemaking and food-pairing versatility. The premium price segment leads in value share at 42.8%, underscoring a continued shift towards higher-quality products.
UK leads regional growth
Among European markets, the UK is expected to post the fastest growth, with sales rising at a CAGR of 4.1% through 2035. Portugal follows closely at 4.0%, supported by wine tourism and premium positioning, while Germany (3.9%) and the Netherlands (3.8%) also show strong momentum. Italy (3.6%), Spain (3.5%) and France (3.4%) round out the top markets, reflecting the influence of established production heritage and evolving consumer preferences.
Premiumisation and sustainability at the forefront
Producers are focusing on premium quality, sustainable production, and lifestyle appeal. Key developments include Whispering Angel (Château d’Esclans) launching a new premium rosé collection in 2024 with carbon-neutral production and sustainable packaging, Mirabeau introducing an organic rosé line in 2025 with enhanced flavour complexity and extended ageing, and Miraval releasing a limited-edition rosé series in collaboration with celebrity partners in 2024 aimed at younger consumers.
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Fact.MR notes that Europe remains a “wine culture leadership region”, with modern consumers seeking rosé wines that combine craftsmanship, social appeal, and convenience. The report highlights growing investment in organic certification, carbon footprint reduction, and sustainable packaging among leading brands.
Competitive landscape
The European rosé sector is shaped by competition among international producers, regional specialists, and diversified beverage groups. Leading players include Whispering Angel (Château d’Esclans), Mirabeau en Provence, AIX Rosé (Maison Saint Aix), Château Minuty, Miraval Rosé (Château Miraval), Villa des Anges, Côtes de Provence producers, Domaines Ott, Laurent-Perrier, and Moët & Chandon.
These companies are investing in wine optimisation, production expertise, and brand development to enhance quality reliability and strengthen consumer loyalty.
Opportunities for producers
Fact.MR identifies several strategic growth areas:
- Still rosé: Expected to generate USD 2.3–3.3 billion in revenue, driven by consumer demand for traditional wine experiences.
- Premium segment: Valued between USD 1.8–3.0 billion, offering higher margins and quality positioning benefits.
- Wine shops: Representing 38.9% of distribution, this channel provides opportunities for curated, education-led sales.
- Grenache-based wines: Accounting for 28.7% of demand, Grenache remains a cornerstone of heritage authenticity in rosé production.
- Sparkling rosé: Representing 31.6% of the market, this subcategory offers growth potential in celebration and occasion-led consumption.
Market outlook
The report concludes that Europe’s rosé wine industry is entering a phase of steady expansion, fuelled by changing social drinking habits and increasing focus on quality and sustainability.
As Fact.MR notes, “Europe, led by the UK and supported by Portugal’s wine excellence, Germany’s consumption growth, and Italy’s production heritage, represents not just a geography of demand but a laboratory of innovation.”
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