Piccini 1882 inks partnership with Michele Mascarello
Chianti-based winery Piccini 1882 is further expanding its Italian partnerships as it signs a deal with Langhe producer Michele Mascarello.
A new partnership with Michele Mascarello is expanding Piccini 1882’s reach in the world of premium Italian wine. The new chapter will see the two businesses integrate key business areas to strategically benefit each. In addition to the commercial advantages, it is a meeting of minds: both are long-established, family-led companies with mutual respect for each other.
Piccini 1882 is widely known for its portfolio of Italian wines from key denominations. Since its founding in 1882, it has expanded well beyond its Chianti Classico heartlands. That includes other areas within Tuscany – the likes of Montalcino and Maremma.
Beyond its home region, the family company has also expanded to Vulture and Etna, bottling more of Italy’s iconic fine varieties, such as Aglianico and Nero d’Avola. The company has already a foothold in Piedmont through its acquisition of Cantina Porta Rossa.
Michele Mascarello, however, adds to Piccini 1882’s prestige with its almost 100 years of winemaking history. The winery was founded in 1927 in the town of La Morra by Maria Mascarello, a pioneer of women in winemaking in the region.
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Among the fourth generation’s winery’s treasures is its 18th century cellar, an officially registered historic site. There, its many bottlings rest: a mixture of such prestigious denominations as Barolo DOCG, Barbaresco DOCG and Alta Langa DOCG.
The partnership between the two wineries will see each benefit. Piccini 1882 will further enhance its portfolio, becoming an even more authoritative voice in the world of Italian wine. Michele Mascarello, meanwhile, will gain increased access to international markets.
“We are thrilled to embark on this new journey,” says Mario Piccini, president of Piccini 1882, “alongside the Mascarello family, who embody with passion and authenticity the spirit of the Langhe. In them, we have found the same dedication, the same reverence for the land and tradition that guide our own story. We believe this collaboration will open new horizons, where experience, values, and vision come together to create a shared path of growth.”
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