French Bloom becomes first Maison in world to fully focus on alcohol-free fizz
French Bloom has become the first first Maison in the world entirely focused on producing non-alcoholic sparkling wines, after acquiring its own estate in Limoux.
French Bloom, the producer of premium alcohol-free sparkling wines, has acquired an estate in Limoux – making it the first Maison completely dedicated to alcohol-free sparkling wines.
This comes as the thirst for alcohol-free sparkling wines climbs, driven both by a growing desire for moderation and by rising expectations in terms of quality. According to NielsenIQ, more than one in two Americans are looking to cut back their alcohol consumption in 2025. On a global scale, the non-alcoholic market is set to exceed 30 billion dollars by 2030 (IWSR).
The acquisition spans 25 hectares of vineyard and winery land, and the estate will be fully operational by September 2026.
“We want to anchor our vision in a deeper connection with terroir and in a sustainable approach to alcohol-free sparkling wines. This new step marks an important moment for the Maison,” said Maggie Frerejean-Taittinger, co-founder and CMO.
Limoux love
French Bloom was founded in 2019 by Maggie Frerejean-Taittinger and Constance Jablonski, who joined forces with Rodolphe Frerejean-Taittinger, French Bloom’s CEO who brings extensive experience in Champagne and Cognac to the company. The winery launched its first alcohol-free sparkling wines in 2021.
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Its cuvées are crafted from base wines delicately dealcoholized at low temperature. Today, the collection brings together four signature cuvées: Le Blanc, Le Rosé, L’Extra Brut and La Cuvée Vintage. And Limoux, a region famed for its cool night and aromatic Chardonnay, has been key to French Bloom’s wines right from the start. French Bloom’s non-alcoholic cuvées are present in over 60 countries, and in 2024, the Maison entered into a partnership with Moët Hennessy, the group’s first investment in the alcohol-free universe.
The altitude of the Haute Vallée is key to achieving the natural freshness and aromas sought that the House is looking for.
Increasing demand for alcohol-free
The winery’s CEO Rodolphe Frerejean-Taittinger said: “Since the creation of French Bloom, our ambition has been clear: to elevate the category with precision and high standards, and to champion excellent French sparkling wines rooted in terroir and provenance. This commitment reinforces that dynamic.”
Speaking to the drinks business, Maddalena Zanoni, founder of fermented non-alcoholic drinks start-up Feral, recently said it’s “almost impossible” for a restaurant to hold two or three Michelin stars if you don’t have a good non-alcoholic pairing.
She said, “they have an urgent need to be really inclusive, they get judged around the quality of their non-alcoholic pairing,” with the global non-alcoholic beverage market is projected to reach US $1.49 trillion in 2025.
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