Champagne prices plunge as UK grocers intensify pre-Christmas discount battle

With Black Friday approaching, UK supermarkets have unleashed a fresh wave of aggressive Champagne discounting. Own-label bottles have dropped to as low as £11.58, while major brands are also being swept into “double-bubble” promotions as grocers fight for festive market share.

As we predicted last month (DB 19/09/2025), the Champagne discounting in UK grocers has stepped up a gear. With Black Friday only one week away, we have seen the lowest price for Champagne in the grocers drop to just £11.58 at ASDA on the current ‘double bubble’ deal, while Tesco has two different lines at £11.62, all three available by taking advantage of a 25% off six bottles offer on wines already discounted. It’s the lowest price for Champagne we have seen for some time.

While these deals are all on ‘Own Label’ lines, where we can expect to see the lowest price in the next few weeks in the run-up to Christmas, the large international brands available in the grocery sector have not avoided this same ‘double discount’ approach by the supermarkets, running currently at ASDA, Sainsbury’s, Tesco and Morrisons.

ASDA triggers the discount wave

It was ASDA that set the ball rolling this time and it has made fairly hefty reductions on the price of Lanson and Taittinger Brut NV, already reduced to single bottle prices of £34 for Taittinger Brut Réserve and £30 for Lanson Le Black Création, down £8.98 and £12.97 respectively. With the 25% six-bottle discount running simultaneously, the price of these two quality Champagnes falls to just £25.50 and £22.50.
That’s a saving of just over £120 on a six-bottle case of Lanson. Though unsurprisingly after less than a week of this price cutting, the Lanson is registering as ‘Out of stock’ on ASDA’s website, as is its sister brand Lanson Le Rosé Création, slashed to £35 a bottle or £26.25 with the six-bottle discount added.

ASDA’s least expensive Own Label Champagne offering at present, Henry Cachet Brut, is priced at £15.44 and so that can be purchased using the 25% deal at just £11.58 a bottle. Meanwhile Bollinger Special Cuvée is down from its regular price of £58.98 to £45 and therefore can be bought for £33.75 under the same deal. If you want vintage Champagne, Moët’s very attractive, beautifully made Grand Vintage 2016 is down from £64.98 to £55, or for just £41.25 on the half-dozen deal.

Sainsbury’s responds with deeper cuts

Sainsbury’s, which has been very actively discounting wine and Champagne almost monthly using its now-favoured Nectar store-card mechanism, was already offering something similar in the way of ‘double bubble’ discounts, but upped its game once the ASDA deals broke cover. It nearly matched ASDA on Lanson Le Black Création with a single bottle price £1 higher at £31 and did match the £45 price for Bollinger.

GH Mumm Cordon Rouge Brut has come in for some surprisingly large discounts at the grocer and consumers get the chance to purchase bottles of this very decent, enjoyable fizz, reduced from the ‘standard’ £40 price point to £29, a Nectar card price that drops further to £21.75 if you buy six bottles. Good non-vintage Champagne like this will happily keep and develop attractively for three or four years more.

Sainsbury’s least expensive Champagne at the moment of writing, mid-November, is Pol Guyot and new line Carre Perseval, both currently at £19.50, which with the 25% discount comes down to £14.62. The latter is sourced from Champenoise des Grands Vins and the very experienced Fabien Henry is down as the winemaker, which, if true, means it’s likely to be very decent.

Vintage options also reduced

For vintage Champagne Sainsbury’s offers its own Charles Dauteil brand at £28 without a single-bottle discount and thus £21 if you buy six, and the last two vintages sampled have been attractively, fairly mature fizz. From the big houses you can choose between 2013 Lanson that’s impressively fresh and lively at £51 (no discount) (£38.25 six-bottle price), Veuve Clicquot 2015 discounted from £69 to £62 (£46.50 six-bottle price) and Moët Grand Vintage 2016, reduced in price from £66 to £55 (£41.25 six-bottle price).

Tesco joins the fray with competitive offers

Tesco, of course, is also running buy-six-save-25% deals via its Clubcard and currently a dozen of these are of the ‘double bubble’ variety. It matches Sainsbury’s on Moët vintage (£55 a bottle) and also has Bollinger at £45. Its best deal currently is Lanson 2013 vintage discounted to £44 for a single bottle and thus £33 on the six-bottle deal.

One of Tesco’s points of difference is Chanoine Freres Blancs de Noirs, down £1 in price to £24 a bottle and just £18 if you buy six. On the Own Label front it hasn’t touched the price of its flagship Finest Premier Cru made by Union Champagne which sits at £26 a bottle, but it has two candidates already lined up for serious price cuts in the shape of their discount favourite Louis Delaunay and also Gartissier Brut both at £15.50 — available for just £11.62 at the six-bottle rate, which is 4p more than ASDA’s cheapest offering.

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