ProWine Mumbai gears up for largest show to date
ProWine Mumbai is expected to welcome 6,000 trade visitors to its 2025 exhibition, reflecting the “immense potential and maturity of the Indian market”.
The exhibition will take place on 31 October to 1 November at the Jio World Convention Centre in Mumbai, offering a growing platform for domestic brands and global players looking to enter the Indian market.
Organised by Messe Düsseldorf India and marketing and consultancy agency All Things Nice, the 2025 edition is expected to be the largest yet, with participation from more than 180 exhibitors. Countries represented at the show include Argentina, Australia, Austria, Chile, Czech Republic, France, Germany, India, Ireland, Israel, Italy, Japan, Moldova, New Zealand, Portugal, South Africa, Spain, Switzerland, Tanzania, the UK and US. Major country pavilions will represent brands from Australia, France, Germany, Ireland, Italy, Japan, Moldova, Switzerland the US and UK.
The inaugural 2021 trade expo launched with over 70 exhibitor pods from 13 countries and 2,017 attendees. By 2022 this had grown to 151 exhibitors showcasing over 1,000 brands from 19 countries attended by 4,140 visitors.
In 2023, the event expanded to 5,000+ sqm, hosted 8 country pavilions and 164 companies from 21 countries, and welcomed 5,059 attendees. The 2024 show solidified its scale by encompassing over 7,000 sqm and featuring 170 exhibitors, 10 dedicated country pavilions and 5,900+ attendees
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“The growth of ProWine Mumbai is a clear reflection of the immense potential and maturity of the Indian market,” said Ajay Gulati, general manager – Messe Düsseldorf India.
Following the successful 2024 launch of ProSpirits, which brought focus to the world of premium spirits, the 2025 show will introduce ProWine Zero. This new segment focuses entirely on the rapidly growing zero-proof and low-alcohol category.
Nikhil Agarwal, founder of All Things Nice, said: “India is firmly set on its wine and spirits journey, at a pace that is astonishing, sometimes difficult and complex but consistent in progressing in its collective long term vision. We see this everyday on the ground, in reality, with the sheer numbers of restaurants, bars, hotels and world class retail stores that are opening across the country.”
Agarwal noted the “mushrooming of wine and spirits clubs with active following in cities beyond Mumbai, Delhi and Bangalore” as India’s alcohol market continues to grow and mature.
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