Lanson-BCC seals €50m Heidsieck-Monopole takeover

Lanson-BCC has finalised its €50m acquisition of Champagne house Heidsieck & Co Monopole, with the deal set to complete on 1 January 2026. The agreement includes the brand’s vintage stock and marks a major shift in the competitive Champagne landscape.

The proposed sale of Heidsieck-Monopole to Lanson-BCC has been confirmed, with more details of the deal revealed. Lanson-BCC has paid €50m for 100% of the shares of Heidsieck & Co Monopole, and the transfer of the business will take place on January 1, 2026.

For a further undisclosed amount, the deal will also include the historic vintage stock of the house, among which are bottles from 1907 recovered from the wreck of the Jönköping sunk in the Baltic, plus the transfer of stocks of products “already packaged under the Heidsieck & Co Monopole brand at the time of the final completion of the operation”, ie at the year end.

This agreement supersedes the deal announced in early June, whereby Compagnie Vranken was set to acquire the Heidsieck & Co Monopole business as part of the wider Vranken-Pommery Monopole (VPM) group’s debt reduction strategy.

Group name change set for 2026

As previously announced, the name of the group, which before the sale was the second largest in Champagne in terms of turnover in 2024 (€345.92m) ahead of Laurent-Perrier (€239.43m) and fourth placed Lanson BCC (€218.95), according to recently published Union des Maisons de Champagne figures, will change to Maison Pommery & Associés, also on 1 January 2026.

Nathalie Vranken, CEO of VPM, commented: “We are very pleased with this transaction, which marks an important milestone in debt reduction, the group’s focus on value creation and our commitments to sustainability.”

Strong export performance

According to IWSR figures, in 2024, Heidsieck & Co Monopole shipped 2.7 million bottles, with the vast majority, four out of every five bottles, sold in various export markets, with the UK accounting for nearly one third. In Nielsen’s detailed analysis of the UK off-trade in 2024, Heidsieck Monopole is the fifth largest brand by volume (behind Moët, Lanson Nicolas Feuillatte and Taittinger, in descending order of size) with 54,655 nine-litre cases, giving it a 5.2% market share. While in value terms it drops to eighth place, also behind Veuve Clicquot, Bollinger and Laurent-Perrier with a 4.3% market share in 2024.

Added value for Lanson-BCC

For the Lanson-BCC group, the purchase of the Heidsieck & Co Monopole brand provides the opportunity to bring added-value to the production of champagne at its Maison Burtin subsidiary, which has historically elaborated “custom-made” buyers’ own brands for major European accounts, notably UK grocers. Bruno Paillard, Chairman & CEO of LANSON-BCC, says: “Maison Burtin has all the assets required to serve, at the highest level, the quality of Heidsieck & C° Monopole Champagnes.

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