Fuller’s cask ale campaign returns with focus on sustainability
The pub company has relaunched its Only in the Pub initiative, spotlighting cask ale’s freshness, heritage and eco-friendly appeal.
Campaign relaunched during Cask Ale Week
Fuller’s has brought back its Only in the Pub campaign, designed to champion cask ale across its estate. The initiative, which helped return cask ale to growth last year, highlights both the brewing craft and the pub occasions where drinkers enjoy it – from post-work pints to Sunday roasts.
Launched during Cask Ale Week, the five-week campaign includes exclusive new brews alongside seasonal favourites such as Red Fox. Fuller’s is also hosting beer tastings in selected pubs, where visitors can sample new releases including Prize Old Ale and the 180th Anniversary Ale, brewed to mark the company’s milestone year.
Magic Stamp loyalty returns
The digital loyalty scheme Magic Stamp is also back. Customers receive a stamp on the app for every pint of Asahi cask ale – Fuller’s, Gales or Dark Star – and after five stamps, the next pint is free.
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Sustainability message
Sam Bourke, Fuller’s marketing director, said: “Cask ale is at the heart of Fuller’s and we celebrate it year-round – but Only in the Pub is our chance to put it in the spotlight.
“Our Only in the Pub campaign targets all cask ale enthusiasts and emphasises sustainability and freshness – appealing to younger drinkers. Cask ale, the freshest beer form, boasts rich heritage and minimal processing. It’s sustainable – with low beer miles and waste – attracting eco-conscious consumers.
“Fuller’s pubs serve some of the freshest pints out there so a big thank you to our teams for ensuring our beers are well-kept and for keeping a keen knowledge about the wonderful world of cask ale. Whether you’re a cask ale novice or well-versed with it, celebrate cask ale with us – Only in the Pub.”
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