Félix Solís Avantis is raising the bar in Asia Pacific
Spanish wine powerhouse Félix Solís Avantis is upping its game in Asia Pacific, expanding distribution of its Mucho Más and Viña Albali brands in established and emerging markets in the region.
Félix Solís Avantis’ commitment to consumers in Asia goes back to the 1990s – a time when “very few wine companies were looking at this market”, according to Félix Solís Ramos, the company’s general manager for marketing and commercial.
In 1998 the Spanish wine producer invested in a warehouse and bottling facility in Shanghai. That investment has continued to grow over the past few decades, and today that same site is home to the headquarters of the company’s Chinese subsidiary.
From its original base in Shanghai, Félix Solís Avantis has built its presence in other key markets in Asia. It now exports to more than 20 countries in the region, and its brands are strongly represented in Japan, South Korea and the Philippines.
Alberto Bermejo, Asia & Pacific export director, says the wine producer’s success in the region is thanks to its constant evolution. “Today, the wine industry faces many challenges linked to changing alcohol consumption habits and new lifestyle trends,” he says.
“At Félix Solís Avantis, we have successfully adapted to these shifts in Asia thanks to our flexibility in portfolio management and agility in developing new brands and wine styles tailored to consumer needs.”
Indeed, Félix Solís Avantis’ innovations span non-alcoholic wines, wine-based beverages and approachable blends designed for easy drinking – all of which have been developed in response to changing consumer behaviours.
Times may be tough, but the company continues to score new distribution agreements in Asia. Bermejo says: “Even amid the current economic slowdown, we have managed to secure new distribution agreements in Taiwan, Thailand, Japan, South Korea, Mongolia and Nepal.”
Mongolia and Taiwan are new markets for the Spanish firm’s Viña Albali brand. As the leading DO brand in Spanish retail, Bermejo says the goal was to expand this success into new markets.
In Mongolia, Félix Solís Avantis has signed an agreement with a major supermarket chain for the direct supply of Viña Albali across more than 20 outlets. As of September 2025, stock had already reached the market.
As for Taiwan, the market, characterised by premium wine selections and well-educated consumers, is “highly attractive” to the Spanish wine producer. Félix Solís Avantis is therefore partnering with the Taiwanese distributor of major global brands including Yellow Tail and Castel to introduce flagship brand Viña Albali. A launch event is planned for early 2026 where the company will present Spain’s leading wine brand to Taiwanese wine enthusiasts.
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Mucho Más, another flagship brand, secured distribution in Nepal for the first time in the second half of 2025.
The brand continues to show success in Asia and the rest of the world. Ramos describes Mucho Más as “a disruptive packaging offer and an innovative and modern enological proposition that stands out from Spain’s offer and that our consumers are enjoying a lot”. He says: “It has been the right product at the right time, growing two digits so far this year in Asia.”
Félix Solís Avantis is also committed to pushing its high-end portfolio as part of its premium strategy, particularly through its Pagos del Rey wines coming from wineries in Rioja, Ribera del Duero, Toro and Rueda.
A closer look at Viña Albali
- Named in honour of a star in the constellation of Aquarius, Viña Albali is the most strategic brand for Félix Solís Avantis.
- The brand is the best-selling on the off-trade Spanish market with a continuous yearly growth and one of the highest distribution levels.
- It has also been the key brand for export markets, with worldwide distribution spanning more than 115 countries.
A closer look at Mucho Más
- Mucho Más is a range of wines that combine different varietals through a special cuvée.
- Grapes used to produce Mucho Más wines are carefully selected from the best winegrowing regions and vineyards in Spain.
- The range has nine expressions: three reds (original label, black label and Gold), one white, one rosé, two sparkling wines (white and rosé) and two non-alcoholic wines.
- Designed with minimalist labels which perfectly convey the brand’s personality, Mucho Más seeks to respond to a diversity of palates and consumption moments.
- The brand has obtained significant commercial success, achieving the sale of 20 million bottles in the 65 countries where it is present.
- Germany, Holland, the United Kingdom and Spain are some of the brand’s biggest markets.
Continued innovation at Félix Solís Avantis
“Wine is probably one of the most competitive businesses in the world,” admits Félix Solís Ramos, general manager for marketing and commercial. But the company remains in the race.
Félix Solís Avantis continues to invest in technology and advancements in production processes to stay ahead of the game.
In 2022, the company unveiled a fully-automated warehouse with 130,000-barrel capacity. One of its kind, the solar panel-powered distillery houses barrel-aged wines from the Valdepeñas DO, including core brands Viña Albali and Los Molinos.
Innovation for Félix Solís Avantis doesn’t only come in the form of technology.
The Spanish producer, whose origins date back to 1952, has begun investing in Chilean wines. Viña Casa Solís, the Chilean project launched in 2024, has consolidated its position as a leading exporting winery in Chile, also setting the standard for quality.
With an investment of more than €50 million (HK$453m), it covers an area of 136,000m², has a capacity of 30 million litres and is equipped with state-of-the-art technology.
Its high-end wine La Piqueta Cabernet Sauvignon 2024 won gold at the db Asia Wine Masters this year.
Ramos says: “We are taking the next step going international and investing in a new wine origin that will complement our Spanish offer of wines and bring more value to our partners in Asia and in the world.”
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