Snoop Dogg’s Iconic Tonics partners with The Butcher’s Daughter

Snoop Dogg has teamed up with US restaurant group The Butcher’s Daughter to introduce a range of zero-proof “functional” cocktails. db finds out how being “rebellious” plays a role in the union.

The partnership, which sees the rap artist’s Iconic Tonics brand which launched this year being used at The Butcher’s Daughter venues across New York, Los Angeles and Austin, will also include presence in its natural wine and listening bar Only The Wild Ones.

An adaptogenic upgrade

Each libation created with the cannabis, hemp and adaptogenic tonics will feature what the owning company Harmony Craft Beverages is calling “an adaptogenic upgrade,” which will allegedly “boost mood, reduce stress and optimise health”.

As part of the collaboration, visitors to the venues can sip botanical beverages that, according to the businesses, hope to “bring together the inspiration of music, artistry of mixology, and the power of plants”.

The collaboration debuts on all Butcher’s Daughter menus with the first signature cocktail, named Grilled Lemon Spritz, made from grilled and pressed lemons, pressed ginger, amaro falso, soda and fresh muddled mint.

The group has also outlined how the drink gets elevated by adding Kanna flower extract, a botanical long celebrated for its heart-opening tendencies and its connection to uplifting social rituals.

In addition to the new creations, The Butcher’s Daughter has revealed that it will also feature a rotating selection of Iconic Tonics’ signature offerings for sale in its restaurant markets, including: Death Row Records Do It Fluid, Klaus, Love Yer Brain, and more.

According to data from Wine and Spirits Wholesalers of America’s SipSource, cannabis drinks are in a growth phase and are targeted to hit revenues of US$45 billion this year.

The cannabis drinks market alone is worth around US$3 billion now and has been projected to be worth US$117 billion+ by 2032, according to Fortune Business Insights. Looking more closely, North America is the leading market in consumption.

Rebellion

Speaking about the partnership, The Butcher’s Daughter founder and creative director Heather Tierney said: “The Butcher’s Daughter has always been about creating new rituals and experiences that bring people together.”

According to Tierney: “Iconic Tonics shares that ethos and spirit” and noted how “this new partnership also aligns with the origin story of our brand – the daughter is rebelling against the father”.

Tierney explained how the partnership made sense because of this element because “Snoop and his Iconic Tonics definitely feed into that rebellious spirit”. Plus, she admitted: “We both believe in doing things differently with intention.”

Describing how the brand’s tie up with The Butcher’s Daughter’s the overall atmosphere in its venues, as well as having a “plant-forward” element in common too, Iconic Tonics cofounder and CEO Evan Eneman explained: “This is about sipping something that fits the moment, whether that’s unwinding with friends, catching a live set, or finding your own rhythm. We’re blending flavour, vibe, and plant power in spaces that already know how to set the tone.”

Only The Wild Ones, The Butcher’s Daughter’s natural wine bar concept, which is known for its vinyl collection, sound system, and surprise DJ sets, is set to invite guests to “slow down, tune in, and elevate their senses,” said Eneman.

He added: “Our drinks are made for spaces where connection happens naturally, whether that’s over music, conversation, or just taking a beat. Partnering with The Butcher’s Daughter lets us bring functional, intentional beverages into spaces where people are already celebrating life, music, and community.”

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