Greggs opens first-ever pub
British high street bakery chain Greggs is gearing up to launch its first-ever pub, The Golden Flake Tavern, which will be open five months from Friday 27 September.
Punters will have to head to Newcastle’s iconic department store Fenwick Food Hall to visit the new venue, where they’ll be served up exclusive beers and baked goods inspired by the UK’s largest bakery chain.
There will be two exclusive beers on draft – Pink Jammie IPA and Gosforth 1939 Stottie Lager – brewed exclusively at Full Circle Brew, and a Greggs-inspired cocktail menu will feature serves such as the Pink Jammie Fizz and Spiced Caramel Doughnut Old Fashioned.
Hannah Squirrell, customer director at Greggs, said: “Following the reaction and success of our previous collaborations with Fenwick – Bistro by Greggs in 2023 and the Greggs Champagne Bar last year – we’re thrilled to be launching our third landmark venture together.
“The Golden Flake Tavern brings a fresh twist to the traditional British pub experience and we hope everyone who joined us before, along with many new faces, will come along to enjoy this unique Greggs experience.”
Is the UK past the point of ‘peak Greggs?’
In the first six months of 2025, the high street chain, which operates 2,649 shops across the UK, hit £1bn for the first time. However, its profits dropped as it fought rising costs and lower footfall, with consumers losing their appetite for baked goods during the summer heatwaves.
But Roisin Currie, the CEO of the high street chain, which operates 2,649 shops across the UK, denied that Britain has reached “peak Greggs”, and claimed there were previous moments in history where the “fundamentally strong” business had reversed downturns.
Still, the chain, which sells around one million sausage rolls per day, still plans to open at least 350 more outlets, including 150 this year, including those beyond traditional high street locations.
Partner Content
The launch of The Golden Flake Tavern comes as temperatures drop across the UK, meaning consumers may ditch iced drinks and regain their love for warm snacks. The opening is the latest in a series of partnerships between Fenwick and Greggs, following the Bistro Greggs fine-dining experience in 2023, and the Greggs Champagne Bar in 2024, which saw 8,000 guests enjoying sausage rolls paired with a glass of fizz.
What’s on the menu?
The food menu will feature reimagined pub classics, including a Chicken Bake Parmo, Steak Bake Mixed Grill, Ploughman’s Platter, and Greggs Carvery with all the trimmings on a Sunday.
For those with a sweet tooth, there’s an array of desserts on offer. These include Pink Jammie Trifle – doughnuts in jelly topped with jam, custard and whipped cream – and Yum Yum Bread & Butter Pudding, served warm with ice cream or custard.
Greggs is not the first fast-food chain to turn its hand to the drinks sector. In 2022, KFC launched ‘The Colonel’s Arms’ in Hammersmith, London for one week only, celebrating the World Cup. One year later, the fast-food chain turned its hand to production, teaming up with rum brand Dead Man’s Finger’s to create its first ever spirit – the 11 Herbed and Spiced Rum.
Brand partnership
Speaking of the Newcastle pub launch, Leo Fenwick, strategic partnerships director at Fenwick, said: “This latest collaboration celebrates the best of both brands, pairing Greggs’ much-loved classics with our own distinctive approach to creating memorable in-store experiences.
“As two North East icons, we’re proud to work together again in offering customers something playful, surprising and truly unique in the heart of Newcastle.”
The pub will host a quiz night every Tuesday starting October 7.
