GOT7’s Jackson Wang fronts Hennessy Mid-Autumn Festival campaign
Moët Hennessy Travel Retail has partnered with Hong Kong singer and long-time global brand ambassador Jackson Wang to launch its 2025 Hennessy Mid-Autumn Festival Limited Edition collection.
View this post on Instagram
Wang, who boasts 33m Instagram followers, has been a member of South Korean boy band Got7 since 2014.
He is also Hennessy’s long-term global brand ambassador, having worked with the Cognac brand for four years.
Now, the singer-songwriter is fronting the campaign for Moët Hennessy’s Hennessy x Jackson Wang 2025 Limited Edition collection released ahead of Mid-Autumn Festival celebrations.
The campaign will roll out across key Asia Pacific travel retail locations including Singapore Changi Airport, Macau, Hong Kong, and Korea, as well as select locations in Japan, Malaysia, Thailand, Australia, and New Zealand.
Partner Content
Two Hennessy expressions take centre stage for the collection, reimagined by Jackson Wang.
The first is Hennessy V.S.O.P. As part of the campaign, Hennessy is pairing the Cognac with Wang’s signature serve – the ‘Henny Tea’: a mix of 40ml V.S.O.P, a splash of oolong tea, and ice.
Hennessy’s relationship with tea dates back to the late 18th century, when founder Richard Hennessy traded both tea and eaux-de-vie.
Hennessy X.O. is the second expression in the limited edition campaign, served on ice with a splash of sparkling water. Moët Hennessy has rolled out a tag line for the campaign, encouraging drinkers to ‘Savour It Like Jackson Wang’.
The House of Hennessy boutique at Hong Kong International Airport is hosting a cocktail-on-tal instillation featured at a tasting cart at the store entrance where customers can try the Henny Tea.
In Seoul’s Incheon International Airport (Shilla Duty Free, Terminal 2), a dedicated in-store tasting highlights the V.S.O.P Highball as part of a special Mid-Autumn Festival offer.
The activations were launched in travel retail outlets in early September.
Related news
Caviar chicken nuggets and postpartum mocktails: 2025's top trending Google searches
Bruichladdich brings Islay spirit to New York with holiday pop-up
