Château d’Estoublon launches non-alcoholic range in South Korea
Provençal wine estate Château d’Estoublon has partnered with Dongwon Wineplus to bring its L’Excessive non-alcoholic sparkling range to South Korea.
Château d’Estoublon has signed a new partnership with distributor Dongwon Wineplus to bring its wines to South Korea.
As part of the partnership, the Provençal château has released its new non-alcoholic sparkling range, L’Excessive, into the market.
Château d’Estoublon, the producer behind the Roseblood wine range, was purchased in 2020 by former French president Nicolas Sarkozy and wife Carla Bruni, a former model and singer, alongside business partner Jean-Guillaume Prats, previously of Bordeaux’s Cos d’Estournel, and businessman Stéphane Courbit, the 56th richest man in France.
Now bringing the château’s products to South Korea for the first time, the team at d’Estoublon have developed a white and rosé sparkling for the new non-alcoholic range.
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Sarah Soo Kyung Henriet, head of Korea at Nimbility, the brand building agency working with Château d’Estoublon in the region, explained why South Korea was the perfect market for the non-alcoholic range.
“Korean consumers are evolving fast—seeking out healthier lifestyles, elevated drinking experiences, and non-alcoholic options that still deliver on taste and image. L’Excessive fills that gap with real authority,” she said.
Dongwon Wineplus will begin rolling out L’Excessive White and Rosé in key premium channels across Korea in Q3 2025.
Jayden Lee, Dongwon Wineplus team leader said the company had been “actively looking for a non-alcoholic brand that could meet the expectations of Korea’s increasingly health-conscious and lifestyle-driven consumers.” He said: “L’Excessive delivers on all fronts—it’s premium, bold, and exactly what we were looking for.”
South Korea has proved to be an important market for alcohol-free products in recent months. Non-alcoholic drinks brand Non recently announced that it has launched into a number of Michelin-starred restaurant’s in the country’s capital via a partnership with Merchant International.
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