Top 10 drinks launches from July
From Tuscan rosé to tropical liqueurs and a patriotic elderflower twist from Edwards 1902, this month’s new products bring bold flavours and summer-ready style.
DIABLO VELVET MERLOT
The latest addition to Concha y Toro’s Diablo range, Velvet Merlot lands in UK supermarket Morrisons this summer. Launched in 2019 and now valued at £21 million in the UK, Diablo has built a following among younger wine shoppers with its bold labels and rich, fruit-driven blends. Velvet Merlot joins the line-up as a medium-bodied red designed for broad appeal, pairing easily with barbecue fare and warm-weather entertaining. With Merlot ranked as the UK’s third most popular variety, and Diablo seeing +18% growth year-on-year, Velvet
is well-placed for a strong debut. RRP: £10.50 Contact: Concha y Toro, conchaytoro.com
6PERCENT SAUVIGNON BLANC
Tapping into the rising demand for mindful drinking, 6percent has launched a mid-strength Sauvignon Blanc from Bordeaux. At 6% ABV and 53 calories per 125ml glass, it offers a lower-alcohol alternative without compromising on flavour. Crisp and zesty, with notes of lemon, gooseberry and green apple, it balances bright acidity with a mineral finish. Produced using traditional winemaking techniques, it’s a fresh option for summer sipping. Following a successful red release last year, the brand continues to appeal to health-conscious drinkers seeking quality over quantity. RRP: £12.99 Contact: 6percent, 6percent.wine.com
CECCHI CALIPTE ROSATO 2024
From Tuscany’s coastal Maremma region, Cecchi’s new rosé, Calipte, is a Sangiovese-based release crafted to express regional character. Pale pink and delicately perfumed, the 2024 vintage was vinified in stainless steel with short, frequent pump-overs to lift floral and citrus notes. The result is a vibrant, easy-drinking style with red berry aromatics, crisp acidity and a breezy Mediterranean appeal. With a design that nods to wild flowers and a name inspired by the hummingbird, Calipte is positioned to attract younger drinkers looking for elegant but approachable Italian rosé. RRP: £14.99 Contact: Cecchi, Cecchi.net
HOMMAGE À WILLIAM DEUTZ 2018
During a June event hosted at The Peninsula in London, the Deutz Champagne house celebrated the release of its two new single-vineyard
Pinot Noir wines: Hommage à William Deutz Meurtet and Hommage à William Deutz La Côte Glacière 2018. Under the leadership of cellar master Caroline Latrive, the house was determined to pay tribute to its founder William Deutz, who was said to be immensely captivated by the landscape upon first visiting the hillsides of Aÿ. Since 1838, the independent, familyowned Champagne house has been guided by a “deep respect for raw materials”, allowing the slow ageing of its Champagnes that in turn reveal the minerality of the terroir. RRP: both £125
Contact: Champagne Deutz, champagne-deutz.com
ELOUAN RESERVE PINOT NOIR 2023
Joe Wagner, known for bold expressions of American Pinot Noir, brings his Oregon vision into sharper focus with this Reserve release under the Elouan label. Sourced from single-AVA coastal vineyards and crafted from eight Pinot Noir clones, the 2023 vintage is layered with notes of cherry, cranberry, hibiscus and caramel. Aged in 100% French oak, it delivers firm tannins and a long, savoury finish. Wagner’s signature style – expressive and structured – shines through, offering a muscular take on Oregon Pinot Noir with food-friendly appeal. RRP: US$50
Contact: Elouan Wine, elouanwines.com
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EDWARDS 1902 ELDERFLOWER
A celebration of British provenance and craft, Edwards 1902 Elderflower Liqueur pairs the brand’s premium, single-estate King Edward potato vodka with fragrant hand-picked elderflowers from bottlegreen in the Cotswolds. Now available in a new 70cl bottle, this floral liqueur is positioned for summer spritzes and cocktail twists – from a Hugo to an Elderflower Margarita. Made at Elsham Wold Distillery in Lincolnshire, only a few miles from where the potato variety was first cultivated, Edwards champions a true “soil to spirit” ethos. This release continues its mission to bring locally sourced ingredients into the premium spirits conversation. RRP: £30
Contact: Edwards 1902, elshamwolddistillery.co.uk
SKREWBALL MINI PACK
Skrewball, the US-founded peanut butter whiskey, has launched a 4x50ml Mini Pack – a portable take on its cult flavoured spirit. Known for its nutty profile and offbeat branding, Skrewball’s new format is aimed squarely at social summer occasions, from barbecues to golf outings. At 35% ABV, the minis deliver full-strength flavour in a convenient, shareable size. The launch is supported by a US nationwide sweepstake and underscores the brand’s continued success in the flavoured whiskey category, now backed by Pernod Ricard. A category disruptor with a loyal following, Skrewball continues to blur the lines between serious spirits and fun. RRP: US$7.99
Contact: Skrewball, skrewballwhiskey.com
PENRHOS WONKY STRAWBERRY GIN
Herefordshire-based Penrhos Spirits has launched a limited-edition Wonky Strawberry Gin, made from misshapen strawberries grown on the farm. Only 3,000 bottles will be produced in 2025, packaged in the brand’s signature recycled aluminium bottles. This small-batch pink gin balances fresh fruit character with classic London Dry botanicals, and is timed to coincide with the summer cocktail season – particularly Wimbledon, where Penrhos is offering free tastings via a roving vintage Land-Rover bar. RRP: £30
Contact: Penrhos Spirits penrhosspirits.co.uk
MOZART COCONUT LIQUEUR
Just in time for summer, Austrian cream liqueur specialist Mozart has launched a new coconut-flavoured expression in the UK. Blending
Caribbean coconut extract with white chocolate and fine rum, this new release offers a lighter, tropical twist on the brand’s classic indulgence.
Made with 100% natural ingredients and Fairtrade vanilla, it’s smooth and versatile – ideal for sipping over ice or mixing into a Coconut Colada or Mozartini. Presented in Mozart’s signature rounded bottle, it brings a playful but premium edge to warm-weather drinks. Available now via Amazon and selected retailers. RRP: £19.50
Contact: Mozart Liqueur, mozartliqueur.com
ELYSIAN LEMON DAYDREAM BLONDE ALE
Seattle’s Elysian Brewing has launched a limited-edition summer release, Lemon Daydream – a citrus-forward blonde ale that offers a fresh
alternative to shandies and radlers. Brewed with Meyer lemon, honey and Idaho 7 hops, this 4.9% ABV beer is crisp and mildly tart, with a hint of sweetness that evokes the sensation of drinking fresh lemonade. Available in cans, bottles and draught across the US west coast. RRP: US$10.99 Contact: Elysian Brewing, elysianbrewing.com
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