Mediterranean setting inspires Cava Jaume Serra Bouquet range
J García Carrión found a picture-perfect estate in Jaume Serra, which is matched in style by the beautifully packaged Jaume Serra Bouquet range.
Ever seen something and known you had to have it? That was the feeling when the García-Carrión family visited Jaume Serra in 1997. The impressive estate had won them over with its history and charm. Just as importantly, it fitted with their business aspirations, offering the producer, founded in 1890, a new springboard for its production. The family company thus acquired the property and made a fortuitous match.
In part, the two companies suited each other thanks to a shared sense of history. Jaume Serra was established by Don Jaume Serra Güel in 1943 in Alella, just northeast of Barcelona. Over the years, he expanded, including to Vilanova i La Geltrú on the other side of the city, which became Jaume Serra’s base in 1984.
The history, however, stretches much further back. Its first records, as an estate called El Padruell, date to 1647. The site’s focus is a beautiful masía – a farmhouse-cum-fortress – that defended the land in centuries gone by. Constructed in 1647, the building features authentic stonework, crenellations and an impressive tower, all of which have undergone restoration thanks to J García Carrión. It now houses a shop, a tasting room and offices.
Another reason for Jaume Serra’s appeal is its landscape. The winery is only 5km from the sea, with its 125 hectares of vineyards almost brushing against the pristine Mediterranean beaches. The delicious seafood and beautiful setting are a wine lover’s – not to mention a winemaker’s – dream. As the closest Cava winery to the Mediterranean, Jaume Serra has an enviable position.
Renown for Cava
Partner Content
As well as being a picturesque slice of Spain, Jaume Serra allowed J García Carrión to meet growing demand. The winery has a capacity of 20 million bottles per year and its cellars contain 3,500 barrels – a substantial boon for the pan-Spanish producer. Given that it now makes wine in 12 Spanish DOs and exports them to 150 countries, centres with substantial production capacity are becoming increasingly essential.
Yet Jaume Serra is so much more than a winery. It has also given its name to some of J García Carríon’s best-loved wines. Among those Cavas, the Jaume Serra Bouquet range has built a strong fanbase.
The wines are intended to be both delicious to taste and beautiful to look at. The bottles are each illustrated with a bunch of fresh flowers – perfect to gift or for special occasions. Across three distinct and popular styles, they are modern Cavas to entice modern drinkers, whether they prefer brut, semi seco or rosé.
Each has its own profile. The brut leans towards notes of white fruit, flowers and nuts, making for an ideal aperitif or pairing for Ibérico ham. The semi seco has similar aromas but, thanks to its sweetness, it complements lemon pie. The rosé, on the other hand, shows red fruit and citrus against a buttery backdrop. All, however, enjoy Mediterranean freshness and a light touch, at 11.5% ABV. No wonder J García Carríon snapped up the property – it demonstrates perfectly the potential of Cava.
Related news
Rías Baixas achieves record sales in the US
RoboDrop: can driverless cars rescue US booze sales?
Wines of Hungary targets Korean consumers for International Aszú Day
